Whitepaper: 4 Keys to Mobile App Success

Posted by GPShopper on Oct 18, 2016 10:30:00 AM

“If you could build a digital experience for your best customers, what would that experience be?” 

Mobile apps offer brands and retailers the opportunity to create a special experience crafted to engage with their best customers to keep them coming back, to gain mindshare, and earn wallet share. That's not just referring to wallet share in the app, via mobile, or even e-Commerce; we're talking total spend.

With an app you have the opportunity to deliver an experience tailored for your best customers. You have them in the palm of your hand (although literally, you are in the palm of theirs). You don’t have to worry about efficiently driving them through the funnel and converting with every visit to the app. You can take time to create a memorable brand  experience.

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Topics: Mobile Marketing, Mobile Apps, Location-Based Marketing, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices

eMarketer:  Fashion Inspiration Sends Mobile Users to Stores

Posted by GPShopper Press Coverage on Oct 14, 2016 10:00:00 AM

Article in eMarketer

Getting inspired about fashion on mobile phones does not typically lead to a mobile purchase, according to August 2016 research. It’s more likely to send users looking for brick-and-mortar stores.

US mobile phone users’ No. 1 action after searching for fashion inspiration on mobile was to find out where they can buy the item in-store. And women did this more often than their male counterparts, according to an August 2016 survey from mobile commerce platform GPShopper and YouGov. Younger users—those ages 18 to 34—were also more likely to do so than those ages 35 and older.

Men and women were about equally likely to search to make the purchase via mobile web, as well as to go to a retailer’s mobile app to complete the purchase.

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Topics: Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Apparel Retail

Beauty App Must-Haves for the Millennial Shopper

Posted by Jocelyn Schoolsky on Oct 13, 2016 4:00:00 PM

Hi Beauty Brands, I’m Jocelyn Schoolsky, and I am your customer - a professional millennial female wanting to feel and look her best. 

Outside of work, I’m most passionate about the beauty industry. Not only do I have several close friends that work as makeup artists but I also spend countless hours watching YouTuber’s like Desi Perkins, Huda Beauty, Jaclyn Hill, Carli Bybel, LustreLux, and Kandee Johnson. In addition to YouTube, I also research products via beauty blogs, MakeupAlley and Snapchat. And guess what? I’m not the only one! There are millions of women just like me that do the exact same thing. 

I want you to build me an app, and I’d like to share why you should do it and how to make it great!

Millennials spend more than 3 hours a day on their mobile phone. Millennials also love shopping apps. And for the first time ever, mobile apps are outpacing mobile web commerce. Before you know it, apps will outpace desktop. If one of my favorite brands has an app, I am far more likely to shop with them. Why is that you ask? That app is at the forefront of my device and always top of mind and I expect to be treated like a VIP for having it.

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Topics: Mobile Marketing, Mobile Apps, Push Notifications, Location-Based Marketing, Omnichannel Retail, Best Practices, Beauty Retail

Target Opens Smaller-Format Store in Tribeca, NYC

Posted by GPShopper Press Coverage on Oct 10, 2016 10:00:00 AM

Article in New York Business Journal
ritten by Teresa Novellino

In a test for its growing contingent of smaller-format stores, Target opened a new location in Tribeca, one of Manhattan’s most affluent neighborhoods.

The 45,000-square foot “flexible format” store, as the Minneapolis-based retailer prefers to call them, is about a third the size of the usual Target. It opened shop at 255 Greenwich St., near the Financial District and Battery Park, in space that had been leased out to a Fairway Market grocery store that never opened. Mindful of the preponderance of families in the area, it will sell a larger selection of baby items, and will feature a Chobani Café, in partnership with the yogurt brand. It will also include a mural by a local artist, in keeping with a trend among chain stores to add more of a local flair.

The Tribeca store encompasses several trend-driven strategies that Target is deploying, one retail expert says.

"You're seeing large retail brands position themselves as the shop next door," said Maya Mikhailov, cofounder and chief marketing officer of GPShopper, which develops mobile retail sites. "You’re seeing them doing that in order to connect with the neighborhood, and to show they don’t have a one-size-fits-all mentality even though they're a large chain."

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Topics: Press, Market Research, Omnichannel Retail

How Retailers Can Leverage In-App Wish Lists This Holiday Season

Posted by Lauren Hand on Oct 6, 2016 10:00:00 AM

Every holiday season, GPShopper account managers start putting retail strategies in place with our clients as they enter what is arguably the most important time of year for revenue, engagement, and customer satisfaction & acquisition. 

In October, our recommendation is to shift mobile app messaging to drive app downloads. Retailers want as many app users as possible when heading into Black Friday weekend next month, because a mobile app is the perfect bridge between online and in-store browsers. With a mobile commerce app, engaging customers in-store and harvesting brand loyalty by way of personalization are both easy and essential.  

One of the best ways to drive app downloads during and leading up to the holidays is offering Wish Lists and Shopping Lists in-app. 

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail, Beauty Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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