Decoded Future Recap 2018: Embracing Diversity and the Power of Influencers

Posted by Jocelyn Schoolsky on Nov 15, 2018 5:30:00 PM

With conference organizers staffing panels of upwards of 80 retail and e-commerce conferences each year, the content can become monotonous for those of us who attend a handful or more. However, that wasn’t the case at this year’s Decoded Future Summit.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce

How Your Customers Are Shopping This Holiday

Posted by Jocelyn Schoolsky on Nov 8, 2018 8:30:00 AM

Both social media and seasonal gift marketing are critical to every retailer's success. The savviest of brands are combining the two to reach their customers on multiple channels this holiday season.

Providing your shoppers with visual inspiration is essential in digital retail marketing. Here are some retailers and brands that are doing it well on Facebook, YouTube, Instagram, Snapchat, Twitter, LIKEtoKNOW.it and Pinterest.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce

GPShopper study finds Americans still prefer shopping in-store

Posted by Lauren Hand on Oct 24, 2018 8:00:00 AM

In contrast to the many media reports claiming in-store shopping is dead, GPShopper's recent research uncovered that, in fact, it's still the preferred shopping method for a majority of Americans. As for shoppable social ads and subscription boxes? They didn't fare so well.

Other key takeaways from the 1,100+ consumers surveyed:

  • 58% prefer to shop for clothing at long-standing physical stores over newer retailers.

  • Only 7% became a repeat customer of a product they received in a subscription box.
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Topics: Market Research, Benchmarks & Statistics, Omnichannel Retail, Apparel Retail, Beauty Retail, Grocery Retail

The Modern CMO Dilemma: Finding Authenticity in Voice and Data

Posted by Maya Mikhailov on Oct 19, 2018 10:15:00 AM

The basis of being a successful marketer is the ability to connect to your customers. With the influx of technology we can now reach more customers today than ever before. We can segment our messaging with practically a 1-to-1 conversation, yet the simple connection we seek becomes harder to obtain. For a CMO at the helm marketing organization it’s easy to lose sight of your brand’s unique voice, especially when you are keeping up with the latest industry trends, mountains of data, and rigorous marketing processes.

The mark of a game-changing CMO is being able to talk to your customers and know what you are saying is real. It’s “real” when the conversation is authentic, and the data proves your point. Basically, the right side of side of your brain must talk using your true voice, while the left side of your brain has to look at the data to see if you are really connecting.

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Topics: Industry Events

8 Best Practices for Push Notifications

Posted by Jocelyn Schoolsky on Oct 9, 2018 8:00:00 AM

If done right, push notifications can drive app engagement, revenue and retention in a huge way.

But far too often, brands and retailers become blast happy – over sending generic messages and irritating the consumer. In turn, app users are 60% more likely to turn off notifications altogether.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce