GPShopper, the leading integrated mobile platform for retailers and brands, announced that over 10% of client app usage on Black Friday occurred in-store. Furthermore, this in-store app usage actually converted mCommerce sales at double the rate of other users.
“Mobile is proving on the promise to drive in-store traffic, and it’s a powerful tool when it comes to saving the sale,” said Alex Muller, CEO of GPShopper. “Local inventory may run out, but retailers with apps featuring in-store scanning allow their shoppers to still get the products they want. This also decreases the chances of losing the sale by letting the consumer seamlessly complete the purchase on their mobile device while still enjoying the in-store shopping experience.”
GPShopper is the leading integrated mobile platform for retailers and brands, featuring 200+ app features, beacon management, push notifications and mobile payments, backed by an award-winning mobile content management system and location-based analytics dashboard. The company’s applications and mobile solutions drive sales, increase in-store engagement and promote brand loyalty, winning awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA), eTail, AT&T and Intel for excellence in mobile innovation. GPShopper was named one of Forbes' Ten Companies Disrupting Their Industries with Technology in 2014.
Learn more at www.gpshopper.com.