GPShopper's 5 Most Popular Articles of 2018

Posted by Jocelyn Schoolsky on Dec 18, 2018 8:50:00 AM
Jocelyn Schoolsky
The Best of GPShopper 2018

Our most read articles in 2018 covered topics and trends including emerging retailers, millennial shopping trends, in-store experiences, social media best practices and Crate and Barrel’s mobile app case study.

  1. 2018 HOT LIST – Emerging Retailers to Watch in the Coming Year

Riley RoseThis year, our top story highlighted emerging brands that deliver unique and authentic experiences to their customers. Be on the lookout for our 2019 list coming in January.

  1. Millennial Shopping Trends

Coming in at number two is our commentary on millennial shopping tendencies. As a 31-year-old avid shopper and Millennial, I share my story of how we shop firsthand.

  1. Our 5 Favorite In-store Experiences

KITH's in-store experience

Following emerging retailers and millennial shopping trends, our favorite in-store experiences was a close third. After visiting hundreds of stores across the country, we identified our favorites and the criteria we used to measure them.

  1. 10 Social Media Best Practices for Retail Marketers

In late July, we saw an overwhelmingly amount of interest in social media best practices. With the average person spending nearly two hours per day on social channels, there’s an immense opportunity for retailers to increase sales and brands. Our list of best practices is a great resource for any retail marketer looking to invest in additional ad spend and social strategy.

  1. Crate and Barrel Case Study: Furnishing a Successful Mobile App Strategy

Crate and Barrel's mobile retail app with GPShopper's pre-built commerce integrationClosing in our top five is Crate and Barrel’s mobile retail app success story. The case study shares how the home goods brand relaunched their commerce-enabled app with GPShopper and increased downloads by 137%.

Topics: Omnichannel Retail, Retail Industry Research, In-Store Experience, Mobile Retail Apps

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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