Article in TechCrunch
Yesterday’s Cyber Monday sales event was already poised to break records with a forecasted $3 billion in sales, making it the largest online sales day in U.S. history. It ended up beating those estimates, however, according to the final numbers provided by Adobe’s Digital Index today: the company says that $3.07 billion was spent online yesterday, a 16 percent increase year-over-year, and 3.2 percent higher than its earlier predictions.
Also notable, 26 percent of sales ($799 million) were made from mobile devices this year.
Mobile has played a larger role than ever during this busy holiday shopping season. For instance, Walmart.com says that during the five-day stretch from Thanksgiving through Cyber Monday, nearly half of online orders were placed using mobile devices – that’s double what the retailer saw just last year.
In addition, mobile accounted for a whopping 70 percent of Walmart.com’s online traffic. This indicates a growing shift in the way consumers are shopping on mobile devices. Before, mobile users would tend to search for products, do research, and browse while using their smartphones or tablets, but now they’re actually placing items in their cart and completing checkouts at a much higher rate than before.
In terms of mobile metrics, Adobe further broke down mobile spending on Cyber Monday, noting that more of the overall $799 million in mobile sales was generated by people using iOS devices. That is, $575 million came from iOS users while just $219 million came from Android devices. (Those figures also explain why e-commerce retailers and startups tend to release their native shopping apps on iOS first.)
Adobe also cites that both Cyber Monday visits and sales from mobile devices were up 8 percent year-over-year.