This first period is Pre-Holiday, which runs from August through October. This is the perfect time for retailers to focus on user acquisition for their mobile apps. A larger audience now translates to more revenue later.
Three simple tactics for driving app downloads are:
Twitter, Facebook, Instagram, Pinterest and Google+ are no-cost channels where your brand probably already has a presence. Create Faceook Install ads and publish general updates across all social channels to announce the launch of your mobile app or remind your followers that you have one. Repeat this every 5 weeks or so to drive interest and increase users.
The majority of social media engagement occurs on mobile devices (over 70%!), so don’t forget to deep link to the appropriate app stores using simple device detection.
Your e-mail audience opted to receive news, deals and discounts from your brand, and unlike social media channels, you're not limited to a character count to communicate your message.
Use e-mail marketing to tout the exclusive benefits that app users receive, enticing your existing customers to convert and receive even more offers.
Leverage your existing mobile website with Apple Smart Banners (check out cnn.com on your mobile browser for an example) to convert users. With Android devices, this can be replicated with very simple customized coding.
For additional holiday planning tips, download GPShopper’s Holiday Planning Calendar for Retailers.