With 50% of all traffic to retail sites currently occurring on mobile devices – a percentage that IBM expects to increase even further by December – it’s no mystery why most retailers are placing a heavy emphasis on mobile when planning their 2015 holiday strategies.
A study by the National Retail Federation shows that shoppers spend more both in-store and online during the holiday season, which includes November and December sales. Overall online spend is increasing faster year-over-year: In 2014, online sales grew 6.8% over 2013, while in-store sales grew 4% over 2013. Additionally, according to Deloitte, digitally-influenced sales are five times larger than all e-commerce sales in the U.S.
Our printable Holiday Planning Calendar for Retailers includes 30 date-specific tactics and deadlines for sales-driving mobile messaging.