30 Mobile Messaging Tips for the Holiday Retail Season

Posted by Lauren Hand on Aug 19, 2015 1:03:00 PM
Lauren Hand


With 50% of all traffic to retail sites currently occurring on mobile devices – a percentage that IBM expects to increase even further by December – it’s no mystery why most retailers are placing a heavy emphasis on mobile when planning their 2015 holiday strategies.

A study by the National Retail Federation shows that shoppers spend more both in-store and online during the holiday season, which includes November and December sales. Overall online spend is increasing faster year-over-year: In 2014, online sales grew 6.8% over 2013, while in-store sales grew 4% over 2013. Additionally, according to Deloitte, digitally-influenced sales are five times larger than all e-commerce sales in the U.S.

At GPShopper, when we help our clients plan for the holiday, we break the holiday retail season into six time periods - each with a distinct focus for mobile messaging to best engage customers.

Download GPShopper's 2015 Holiday Planning Calendar

Our printable Holiday Planning Calendar for Retailers includes 30 date-specific tactics and deadlines for sales-driving mobile messaging.


Topics: Mobile Apps, Push Notifications, Loyalty, Location-Based Marketing, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Holiday Season