These days, it feels like there is an app for everything, from writing lists, to editing photos, to commerce. One of the best ways to stand out is to obtain glowing customer reviews. In fact, mobile app reviews play a large role in app store optimization. So acquiring new users heavily depends on pleasing your existing ones.
Here's how to do it:
Add value. An app should not just be another place that someone can purchase a retailer’s products. Be strategic about how an app can add value to both the overall brand and all other channels. Adidas recently launched an app that allows sneaker enthusiasts to reserve limited addition collections, a service that is not offered on their website.
Minimize effort. If a user loves your mobile app, the likelihood they will share it increases. There are multiple ways to do this but the key is to the minimize effort involved. Leverage mobile deep linking by taking users directly to your app page in the app store when asking for a review, or launching a native app (like Facebook) when asked to share via social.
Ask for feedback and respond respectfully. Be proactive about asking users for their thoughts. An in-app prompt works but it also helps to have a direct customer support email both in app and in the app store description. This can establish a direct line of communication with users and gives them another avenue to share improvements they wish to see or report functions that may not be working well for them. Respond honestly, politely and kindly; proving to these brand loyalists that you value them and their user experience.
Don’t be disruptive. Even when an app delivers a wonderful user experience (UX) with an attractive User Interface (UI), nothing can drive users to the brink like battery drain. Make sure your app is not consuming enormous amounts of memory or burning too much power. Be mindful that your mobile app is only one part of your user’s smartphone experience.