The holiday season is changing, it's happening before Black Friday and it's taking place on mobile. Take last year for example, consumers spent over $1 Billion from their mobile devices on Black Friday alone! Retailers today can't afford to miss out on that $1 Billion pie and that number is only going to grow higher. In fact, 80% of shoppers ages 18-54 plan to use mobile for their holiday shopping needs this season.
With mobile apps converting at 3.7x the rate of mobile web, a well-executed mobile app strategy can generate millions in added revenue. In addition to increasing digital dollars and spend, mobile apps can bring consumers in store and ring up added sales.
After reviewing last year's mobile trends, we've identified the 5 guaranteed ways retailers can use mobile apps to drive traffic and convert sales this holiday season, such as:
- Connecting with your best customers early & often
- Using mobile to drive traffic in store
- Making shopping easier & more efficient
- Providing better customer service
- Capitalizing on raw mobile app sales
Join us as we dive deeper into these strategies and identify actionable items and valuable insight that you can use to start planning a successful and lucrative holiday season. Whether you already have a mobile app or you're just getting started, register for our complimentary webinar, "5 Ways Mobile Apps will Ring Up Holiday Sales" on Wednesday, June 22nd at 1pm EST.