5 Key Customer Segments for Personalized Push Notifications

Posted by Lauren Hand on Nov 3, 2015 10:00:00 AM
Lauren Hand

In the past, retailers relied on Black Friday deals and gimmicks to kick their holiday season into high gear. But with the emergence of mobile apps as the shopper's in-store companion, rock bottom prices and mass promotions are no longer relevant. Mobile has raised expectations for personalized and contextually-relevant information; one-size-fits-all doorbuster deals are of the past. 

This Thanksgiving weekend, savvy retailers will be leveraging push notifications and in-app messaging to deliver personalized content, driving not only revenue but customer loyalty, as well. 

Segment Your Messaging
Time-based push notifications are extremely successful with out-and-about shoppers during this busy retail weekend. Additionally, segmenting users will increase the relevance of any push program.Increase the conversion rate of your push notifications with personalized content.

Here are 5 key customer segments that have helped GPShopper's clients generate the best results:

  1. New Users - customers who have downloaded your app within the six months
  2. Purchasers - users who have completed purchases in-app
  3. Loyalty Members vs. Non-Members – reward loyalty members and convert those who haven’t yet joined your program
  4. VIP Purchasers - users who have crossed a spend threshold
  5. Idle Users – customers who have not used your app within the last six months

For additional tips and strategies, download GPShopper's full guide: Best Practices for Retail Push Notifications.


Download the Guide


Topics: In-Store Experience, Mobile Retail Apps, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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