5 Key Customer Segments for Personalized Push Notifications

Posted by Lauren Hand on Nov 3, 2015 10:00:00 AM

In the past, retailers relied on Black Friday deals and gimmicks to kick their holiday season into high gear. But with the emergence of mobile apps as the shopper's in-store companion, rock bottom prices and mass promotions are no longer relevant. Mobile has raised expectations for personalized and contextually-relevant information; one-size-fits-all doorbuster deals are of the past. 

This Thanksgiving weekend, savvy retailers will be leveraging push notifications and in-app messaging to deliver personalized content, driving not only revenue but customer loyalty, as well. 

Segment Your Messaging
Time-based push notifications are extremely successful with out-and-about shoppers during this busy retail weekend. Additionally, segmenting users will increase the relevance of any push program.Increase the conversion rate of your push notifications with personalized content.

Here are 5 key customer segments that have helped GPShopper's clients generate the best results:

  1. New Users - customers who have downloaded your app within the six months
  2. Purchasers - users who have completed purchases in-app
  3. Loyalty Members vs. Non-Members – reward loyalty members and convert those who haven’t yet joined your program
  4. VIP Purchasers - users who have crossed a spend threshold
  5. Idle Users – customers who have not used your app within the last six months

For additional tips and strategies, download GPShopper's full guide: Best Practices for Retail Push Notifications.


Download the Guide


Topics: Mobile Marketing, Mobile Apps, Push Notifications, Loyalty, Location-Based Marketing, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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