60% of Amazon.com holiday shoppers made their purchases via mobile

Posted by GPShopper Press Coverage on Dec 29, 2014 10:14:00 AM
GPShopper Press Coverage
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Amazon.com is seeing sales skyrocket, thanks to holiday shoppers

Amazon’s fast shipping Prime service gained more than 10 million members worldwide while Amazon.com saw nearly 60 percent of its consumers shop for the holidays via mobile devices, cementing its status as the mobile retailer to beat in 2015.

The brand recently unveiled a slew of new features to its Prime service that likely added to the surge in sales, including Instant Video, the Kindle Owners Lending Library, exclusive streaming content and unlimited photo storage for Prime members in Amazon Cloud Drive. Its recently released Prime Now mobile application aims to revolutionize mcommerce by promising users one-hour delivery in select Manhattan locations.

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Topics: Retail Tech News, Omnichannel Retail, Retail Industry Research, Mobile Retail Apps

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