Excerpt from CIO.com article
Written by Jennifer Lonoff Schiff
With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."
So how are these bricks-and-mortar retailers using mobile and social apps to their advantage and what can you do to keep consumers from going elsewhere to shop? CIO.com recommends nine suggestions for retailers to make the sale.
Use apps to make in-store shopping more fun.
"Add a layer of excitement to in-store shopping by providing an experience, like a scavenger hunt, games and contests," suggests Alex Muller, CEO, GPShopper, an integrated mobile platform for retailers and brands.
Use mobile technology to make trying on clothes easier with Smart Fitting Rooms.
"Arm your store associates with tablets and offer an Assist Me feature in your app," suggests Muller. "This allows shoppers in the dressing room to summon help from your in-store staff when they'd like to try an alternate color or size."
Read the entire CIO.com article here.