A GPShopper Webinar: Mobile App Features for In-Store Engagement

Posted by GPShopper on Mar 2, 2015 8:30:00 AM

FORRESTER & GPSHOPPER PRESENT:

10 Must Have Mobile App Features for In-Store Engagement  

Join Forrester analyst Peter Sheldon as he explores the top 10 “in-store” capabilities that retailers must enable in their mobile apps to meet the needs of today’s mobile saavy millennial shoppers. With GPShopper's CMO and Co-Founder Maya Mikhailov moderating this session's live Q&A. petersheldon

In-store mobile engagement has become a consumer expectation these days. For retailers this means concentrating on the digital experience in-store and developing a mobile app strategy that results in compelling engagements that augment the shopping experience. Developing mobile apps to simply drive mCommerce transactions and push marketing offers no longer hits the mark. 

 

Key Points:

  • Why apps must adapt to the context of the store
  • How mobile payments are changing mobile usage habits in the store
  • The truth about beacons – when and where to use them
  • Why loyalty is the foundation of the in-store mobile experience
  • What device to device communication between the consumer and associate means for retail

 

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