Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer.
Notifications are an increasingly important part of the app experience and giving them an easily accessible home ensures that users will not miss any special offers or other messages. Amazon has also put browsing history under a user’s account and recommendations on the homepage, reflecting how retailers continue to look for ways to make the app experience simpler and more intuitive.
“Regarding notification preferences, this is a good update for the app,” said Wes Chiang, sales director at GPShopper. “Amazon is not the first to do this but it is the largest retailer to make this update.
“This will drive customers’ expectation that all retailers should offer this feature in the future,” he said.
Amazon updated its iPhone app on July 26 with a new design for its menu that simplifies the menu by grouping items together. When users first open the app, they can swipe the left edge of the screen to open the menu. Previously, the menu dropped down when users tapped the icon.
There is a new settings section that includes sign out, notifications and the ability to change the country.
“While this new menu requires more taps for a user to reach their intended category, it certainly offers a more clean, sleek look,” Mr. Chiang said.