App of the Week: Nordstrom

Posted by Jocelyn Schoolsky on Jul 12, 2016 9:30:00 AM
Jocelyn Schoolsky

Aside from Amazon, I find myself using Nordstrom's app most often. And unless you’ve been living under a rock, you're likely familiar with the 115 year old retail chain. So why bother downloading the app? Nordstrom-Rewards.png

Well, I’ll tell you why...

  1. I’m a Millennial. I love a good bargain. Nordstrom price matches. Meaning, if a competitor is running a sale, they will honor the price. Just type “Priced Matched” in the app’s search bar and you’ll find a lengthy list of discounted items.

  2. If you are a Nordstrom cardholder like myself, you can manage your points and rewards from within the app. Save a tree and redeem your Nordstrom Notes digitally. It’s great to see exactly how many points I have and how close I am to my next $20.00 reward. 

  3. Need some inspo on the go? Take a quick peak at Nordstrom’s Style blog. The content is great and very accessible in-app. On the flip side, their Instagram: Through Our Eyes feed is not shoppable. Bummer! 

  4. All recently viewed items populate on my home screen. So simple, yet many retailers don’t do this. Thank you for reminding me that I still need to buy those Karen Walker Sunnies and Zella ‘Live In’ Crop Leggings. Nordstrom-for-you.png

  5. Another win in my book: 4 of the 6 banners listed on the “For You” section are based on my shopping history. Topshop, Sunglasses, Zella and Women’s Workout Pants & Capris. To me, an app should be all about personalization and tailored to your most loyal customers. Nordstrom understands what its loyal customers want and offers a better shopping experience than its competitors.

  6. Touch ID and Barcode Scanning - two must have features in an app. No matter the age group, no shopper wants to manually input their info every time they choose to make a purchase. And if I’m shopping at my local Nordstrom store and they happen to be out of a particular size, I go directly to the app, pull up the barcode scanner and order the item right then and there. Instant gratification is key.

  7. Is it Friday at 5:00 PM? Leaving work and searching for that last minute outfit for the weekend? Nordstrom now offers real-time local inventory in-app. This feature is an absolute lifesaver for me.

  8. And last but not least, my Wish List. Wish List is located on the product detail page and very easy to access. I typically refer back to this feature when I’m writing up my "Christmas Wishlist” or happen to need a little retail therapy.

All and all Nordstrom’s app delivers on its promise - making shopping convenient, inspirational, and personalized. 

Written by Jocelyn Schoolsky

Business Development Manager, GPShopper 

Topics: Mobile Retail Apps, Retail Industry Research, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
Learn more.  

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