Let me start off by saying that this is one of my favorite shopping apps in the market. And my God, there’s a whole lot to love.
First and foremost, Revolve has done an incredible job with shoppable content. As a millennial, more than half of my purchases are influenced by fashion bloggers and the #REVOLVEME section is the perfect place for inspiration.
Another simple feature that retailers often make difficult is the ‘Favorites’ section of the app. Often times, I favorite any item that catches my eye and either wait for it to go on sale or have the occasional splurge. In the Revolve app, the Favorite function is readily available on the product detail page, and I can access my saved Favorites easily at any time by clicking on the navigation bar.
I also love the app's “Featured Shops” section. Most women in their 20’s-30’s (like myself) have a lot of weddings or bridal showers to attend. Currently, Revolve offers three of these - a Wedding Shop, Festival Shop and an Activewear Shop. The Wedding Shop allows users to shop as The Bride or The Guest. This type of shopping engagement makes for a positive, painless experience when buying a dress or outfit for multiple Summer functions.
What made me download the app in the first place? One, I’m a very loyal Revolve customer. And two, the company promotes their app by offering 15% off your first in app purchase. Since Revolve is not a highly promotional site, 15% is a great deal!
So what’s not to love? Simple - the app entices me to shop far more often than I should.