Aaron Miller

Aaron Miller
Aaron Miller is GPShopper's Business Development Manager.

Recent Posts

Self-Checkout Creates Ease for Grocery Shoppers

Posted by Aaron Miller on Mar 13, 2017 11:26:14 AM

Amazon made the headlines earlier this year with the announcement that there were prototyping Amazon Go stores. People’s initial reaction was shock that the pure-play Amazon was expanding into the brick-and-mortar space. Amazon’s stores are capturing a key component that consumers crave: a seamless shopping experience. Their “Just Walk Out” technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, they’ll charge your Amazon account and send you a receipt.

As consumers become even more mobile-first, the in-store shopping experience has to mimic the ease of the mobile shopping experience. This is especially true when it comes to their reoccurring grocer needs.

According to GPShopper's latest research, self-checkout had the highest degree of consumer consciousness at 71% (scale below). Interestingly enough, the retail adoption of self-checkout systems has been slow but that seems to be changing. According to a recent study by MarketsandMarkets, the self-checkout market is expected to grow from USD 2.24 Billion in 2015 to reach USD 4.58 Billion by 2022, nearly doubling.

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Topics: Grocery Retail, Market Research, Omnichannel Retail, Best Practices, Benchmarks & Statistics

Can VR Sell Gear? Survey Says "Yes"

Posted by Aaron Miller on Mar 13, 2017 11:10:16 AM

The retail shopping experience is incredibly dynamic and ever-changing. Technological innovations impact every facet of the shopping experience. When used effectively, cutting edge technology can be used to increase conversion rates and to further cement brand loyalty.

Imagine you are in a store that sells surfing apparel and equipment. The only issue is that it is below freezing outside. Welcome virtual reality, the apparatus to transport the shopper into the optimal buying mood. The in-store experience becomes that much more personalized and unique to the individual shopper.

GPShopper's latest research shows that virtual reality is high on the consumer consciousness scale (68%) but yet has not yet taken off in terms of retail adoption. A pain point for the adoption of VR is that it requires special headsets and hardware. There is, however, a catch-22 of the in-store retail experience. Retailers struggle to justify spending on in-store innovative technology because consumers are increasingly buying more online. At the same time, people have become more resistent to going to stores because the experience is subpar and non-differentiated.

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Topics: Market Research, Lifestyle Retail, Omnichannel Retail, Best Practices, Benchmarks & Statistics

App of the Week: Waze

Posted by Aaron Miller on Aug 16, 2016 9:30:00 AM

I am surprised that Waze has yet to be published in the Oxford English Dictionary. Waze is the preeminent social navigation mobile app. It directs a driver from point A to point B using data from other drivers. It uses both active input from drivers, as well as passively collecting average speeds and optimizing your route automatically. Waze was acquired by Google in 2013 and currently integrates into Google Maps.

Waze is still immensely popular even though on a functional level it is similar to Google Maps. The magic in Waze lies in the gamification of navigation. Instead of a plain arrow, every driver is depicted on the map with his own character. You can even honk at a passerbyer on the road. Additionally, they constantly update the voices to create a unique, exciting driving experience. Waze also features scoreboards where you can earn points for inputting information about the road conditions. Simply put, Waze is fun to use.

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Topics: Mobile Apps, Location-Based Marketing, Market Research

App of the Week: Shrink

Posted by Aaron Miller on Apr 28, 2016 9:30:00 AM

I’ll admit it; I’m a member of the ‘elite’ group of consumers known as the mobile-obsessed millennials. I’ll take the epithet with pride, utilizing my mobile device for product discovery, constant communication, and finding out more about the world. I’m always interested to discover new and interesting apps. One of my favorite apps is a recently launched grocery, discovery-orientated app called Shrink.

Shrink is certainly not alone in the grocery discovery apps, in fact it’s quite a saturated space. Snap, CheckOut 51 and BerryCart are just a few similar apps. However, I constantly find myself returning to Shrink because of its innovative concept, well-designed user-interface, and ease-of-use. I find myself visiting the app multiple times a week to discover new brands and products.

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Topics: Mobile Apps, Location-Based Marketing, Market Research, Omnichannel Retail, Grocery Retail