Nearly two thirds of mobile shoppers have three or more shopping apps on their phones, about four out of five mobile shoppers use at least one or two shopping apps monthly, and three out of four mobile shoppers have their favorite retailer's mobile app on their phones, according to the new 2015 GPShopper/comScore Mobile Shopping and Payments Survey.
I just debuted results of the survey this morning here in Las Vegas where more than 10,000 industry professionals have gathered for the 2015 Money20/20 Conference. During my session, entitled "The Smartphone, Mobile Payments and Mobile Shopping Apps," I offered the 900 session attendees the first look at this new survey from GPShopper, conducted by prominent digital measurement firm comScore Inc. ComScore surveyed 1,189 U.S. adults who shop on smartphones. Here's a look at some of the numbers.
Nearly two thirds of mobile shoppers have three or more shopping apps on their phones, the GPShopper/comScore survey finds. In detail:
- 23% have 1 or 2 shopping apps.
- 26% have 3 to 5 shopping apps.
- 18% have 6 to 10 shopping apps.
- 11% have 11 to 25 shopping apps.
- 7% have more than 25 shopping apps.
- 1% were not sure.
- 87% of mobile shoppers use mobile shopping apps, the survey finds.