This is not our grandparent’s world nor is it the world our parents have tirelessly described where nearly 400,000 concertgoers showed up to hear 32 acts perform in August of 1969. Today, there is an app for that.
When most people think of the merits of a mobile app, they think about the tried and true app features like commerce, push notifications and barcode scanning. These are all useful components for an app to have, but there are other stimulating ways to engage with users. Two very creative ways to leverage a mobile app is through contests and events.
There is a common misconception in retail that everyone needs a mobile app. This is only somewhat accurate. What everyone needs is a great mobile app. Mobile is arguably one of the most personal ways to reach consumers and a mobile app can become one of your strongest touch points. By focusing on best practices, emerging trends and looking to some of the industry’s best in class, a great mobile app is within any retailer’s reach.
Topics: Mobile Retail Apps
There has been much talk about beacons and what this means for privacy. Fact: beacons do not detect or store MAC addresses. That aside, the consumer sentiment for beacons and other in-app marketing efforts are on the rise. Here are five fast stats to help retailers understand the consumer’s perspective:
- 84% of consumers use their smartphone while in a store.
- 30% of consumers user a store’s mobile app while in-store.
- 67% of GPShopper app users opt-in for push notifications (global and location based).
- Up to 80% of consumers opt-in to beacons messaging.
- 61% of consumers visit a store with beacon marketing campaigns more often than they normally would.
Topics: In-Store Experience