GPShopper will make it's Imagine debut with Magento this year at the Wynn in Las Vegas, April 23 -25. Each year, Imagine connects Magento's Global Commerce Ecosystem of merchants, partners, developers and ecommerce leaders to share key insights and forge new business partnerships. This year, GPShopper is excited to show how Magento clients can extend the benefits of their ecommerce site to reach mobile consumers using apps and drive them in-store.
Mobile commerce is propelling retail sales forward in a way that's shifting how Magento etailers should think about their business. Chain Store Age recently reported that by 2020, mobile retail sales will hit 48.5% of ecommerce sales and will account for $250 billion in revenue. With this consumer shift comes an incredible opportunity for ecommerce savvy retailers to make it easier for consumers to shop their brand. It's great to have a mobile responsive site - but to make the most your etailing business, investing in a mobile commerce strategy is the way to go. Here's what you need to know:
1. Native Is Better
It's not enough to just have a mobile presence; retailers need native mobile commerce to see the true benefits that a mobile app can bring. Native apps run 5 times faster than mobile sites and enable an on brand, better user experience as a result. People view 4.6 more products on average in a native app compared to the mobile web and convert to purchase 3x more. If you want to boost numbers even more - add loyalty to the app to increase revenue by up to 20 percent.
The key here is you want the path to purchase and checkout to be as smooth and seamless as possible. You don't want to bounce the customer off the mobile app and onto mobile web to complete the transaction. If you do that, you'll lose the sale and just frustrate consumers that have come to expect immediacy and convenience from their mobile experiences.
An added bonus from having a native mcommerce app is that it gives retailers the chance to send push notifications at the right time to consumers. This is important because push notifications have been proven to lift sales....how?
Salesforce recently certified the first and only direct mobile integration into their Open Commerce API (OCAPI) with GPShopper. This strengthened partnership allows retailers to extend the benefits of their ecommerce site to mobile, to further engage with customers.
With the direct integration, retailers are now able to take advantage of added benefits previously unavailable to them, such as:
- Real Time Data Updates: unlike a cartridge that's constantly having to pull in data causing roll outs to take a little longer, the open commerce API makes it possible to call data in real time. Any updates now made to your ecommerce site will be reflected within 15 minutes on the app - promoting new revenue opportunities.
- Speed to Market: with the certified integration, Salesforce Commerce Cloud clients can now launch a mobile app to market in unprecedented time.
- Scalable & Secure: the integration allows for a more stable app for enhanced performance and native mobile app and experience.
- No Cartridge Install Required: with the open commerce API, GPShopper just has to 'plug in' for you to see mobile benefits.
- OCAPI Certified Integration : direct certified integration of GPShopper's SDK with Salesforce Commerce Cloud's OCAPI. The full API integration is the best technical solution for SFCC clients.
After a record-breaking Black Friday - where nearly $2 billion in revenue came from mobile devices alone - we are now approaching the final days of the holiday shopping season and the pressure is on. Retailers are looking to maintain increased sales across all devices as well as in-store - while last minute shoppers are anxiously looking to fulfill their holiday shopping lists in time.
Retailers can help consumers out by setting shipping expectations. Now is the time to shift mobile messaging to inform consumers what products are still available for holiday delivery. Between shipping snags and plain old procrastination, shoppers will turn to brick-and-mortar to get those last minute gifts. This is a prime opportunity for retailers to also target those last minute consumers with mobile push notifications and tailored location based campaigns to inform consumers what products are in stores closest to them, easing frustration and heightening customer satisfaction.
- Set Shipping & Delivery Expectations
Use push notifications and mobile web Smart Banners to remind users of your shipping deadlines. Past deadline? Push alerts to your Store Locator feature will remind shoppers of your extended hours and locations.
- Local Inventory & In-Store Coupons
Use push notifications and location based campaigns to inform consumers on in-stock inventory at stores closest to them. Provide incentives and drive shoppers to stores by offering digital coupons that can be redeemed in-store.
With the close of 2017, it's time for retailers to start thinking about their mobile app strategy for 2018.
Over 60 percent of online traffic and 42 percent of sales this Black Friday came from mobile devices - accounting for $1.5 billion in online revenue. Furthermore, consumers will use their mobile devices to purchase $77 billion in goods this year and will influence an additional $1.1 trillion in spend on top of that. It's no wonder that digital businesses are making it a priority to engage with consumers on their mobile devices. However, a recent Forrester Report found that few businesses take mobile far enough and fail to make use of unique mobile capabilities.