Elizabeth Hoffman

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Forrester Report: Choose the Right Metrics

Posted by Elizabeth Hoffman on Jan 11, 2017 12:11:00 PM

 

 

 

With the close of 2016, retailers are now auditing their holiday results and mobile apps to accurately and efficiently prepare for 2017. On Black Friday, consumers spent over $1.2 billion from their mobile device alone, shattering previous records. With the "mobile mind shift" retailers need to ensure their mobile apps are performing the way they should.

Yet when it comes to auditing, a Forrester Report reveals that very few businesses prioritize the right mobile goals. Instead, they tend to benchmark performance against the competition instead of a scorecard that that aligns with their own objectives and growth. Only 56% of digital businesses claim to measure success in mobile against a defined set of KPI's, even though key performance indicators are imperative to help reach business goals. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, GPShopper Clients, Mobile Commerce, In-Store Mobile

Forrester Research: A Recipe for Mobile App Success

Posted by Elizabeth Hoffman on Dec 1, 2016 10:30:00 AM

 

 

 

Even though we are in the thick of the Holiday season, retailers are looking to 2017 and the new challenges they'll be faced with. Incorporating a mobile app and strategy can build momentum and help retailers to do more with less, by reaching new consumers, driving repeat business, increasing order values and much more. This past Black Friday alone, mobile sales generated over $1.2 Billion in revenue. Yet, too often, retailers launch apps and assume that action, in itself, is enough.

It takes more than just measuring metrics like downloads to determine an apps success as detailed in a recent Forrester Research report, A Recipe for Mobile App Success, written by Jennifer Wise, Senior Analyst &  Julie Ask, VP and Principal Analyst for eBusiness & Channel Strategy Professionals. The report focuses on how to market, engage and manage mobile app performance to drive business outcomes. These strategies vary depending on different focus areas.

For example, in order to engage consumers, retailers are encouraged to manufacture mobile moments to drive downloads and app use. These 'moments' will vary depending on the goods - such as daily consumables or infrequent purchases. For daily consumables, such as groceries, weekly reminders and coupons are suitable. On the flip side, for infrequent or higher cost goods, more consideration is done, so retailers are encouraged to create content that may be browsed and is aspirational in nature.

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Topics: Mobile Marketing, Mobile Apps, Loyalty, GPShopper Clients, Mobile Commerce, In-Store Mobile

PacSun & Steve Madden Mobile Apps Win Three W3 Awards

Posted by Elizabeth Hoffman on Nov 11, 2016 11:00:00 AM

 


We are proud to announce that GPShopper recently won three of the prestigious W3 awards for excellence with their mobile apps built for PacSun and Steve Madden!

PacSun: Building a Loyal Customer Base 

PacSun won the coveted 'Gold' award in the Shopping Apps category, of which only 10 percent of entries are selected, and Silver for the Lifestyle Apps category. The app enhances personalization to customers with its loyalty program, Golden State of Mind (myGSOM REWARDS). With the app, loyalty members can easily manage their myGSOM REWARDS points, rewards, and activity, receiving instant push notifications of rewards earned and other exclusive offers.

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Topics: Mobile Marketing, Mobile Apps, Loyalty, GPShopper Clients, Mobile Commerce, In-Store Mobile, Omnichannel Retail

Meet Our Mobile Experts At Shop.org Next Week in Dallas

Posted by Elizabeth Hoffman on Sep 19, 2016 10:38:00 AM

Shop.org, the annual digital retail summit produced by NRF, is fast approaching and building anticipation among the retail community. Scheduled to take place next week in Dallas, September 26 - 28, this year's show is expected to focus on omni-channel, digital commerce and share ideas that can help retailers find success after an extremely challenging year has forced the retail community to rethink traditional strategies.

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Topics: Mobile Marketing, Mobile Apps, Industry Events, Mobile Commerce, Omnichannel Retail

Steve Madden's Mobile First App Strategy Success

Posted by Elizabeth Hoffman on Sep 14, 2016 1:30:00 PM

This week, Total Retail sat down with Steve Madden's President of E-Commerce, Mark Friedman, to discuss how the brand is leveraging their newly launched mobile app to win over customers. Since launching the app in April, the app has been named as one of the "Most Loved Shopper Apps" by Internet Retailer, and for good reason.

At a time when retailers are struggling to gain profits, Steve Madden is doing quite well. Friedman attributes this to the leadership of Steve Madden himself and the company's ability to interpret trends for customers and deliver products to market in a timely manner. Part of this, is their ability to do so with a 'mobile first' app strategy and mentality at the company.

So, why choose to go with a mobile first strategy, why is that the priority at Steve Madden? Steve Madden noticed that smartphone traffic throughout the retail industry and specifically to their site, continued to grow. As a result, they began to think about what that customer experience was like coming from smartphones, how they were navigating the mobile site, engaging with the brand and more. Naturally, Steve Madden wanted to put their best, designer shoe, forward!

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Topics: Mobile Marketing, Mobile Apps, Mobile Commerce, Omnichannel Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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