Elizabeth Hoffman

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Using Chatbots to Power Hard Good Sales

Posted by Elizabeth Hoffman on Mar 16, 2017 4:06:55 PM

There's a lot of new fancy technology in retail these days - with retailers attempting to outdo each other with new gadgets, virtual reality tools and more - but what do consumers of hard goods really want?

We polled over 1,100 American shoppers to learn what consumers really want from their shopping experience and how they engage with new retail tech offerings.  

Retailers that sell hard goods, such as power tools, have to make sure that the technology they are adopting makes sense for their customers. Not all tech is created equal - so we've put together an outline below based on our research on what works best.

 

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices

Unleash Sales With Chatbots and Virtual Assistants

Posted by Elizabeth Hoffman on Mar 16, 2017 12:41:00 PM

The pet retail industry is one of the fastest growing industries today - with more millennials putting off starting a family, a (semi) less demanding cat or dog becomes their 'child' and they looove their children. Last year, consumers spent over $60 billion dollars on their pets' comfort and well-being - shattering previous records and retailers are scrambling to take a piece of that $60 billion pie.

Retailers are adopting new technology and gadgets to make shopping easier for consumers - but recent GPShopper research found that many are missing the mark and there's a gap between what consumers want and what retailers are offering in tech. So how can pet retailers use tech to best serve their customers? We've taken the findings from our study to outline a few tips below. 

1. Virtual Assistants

Like any consumer, those that have pets, are busy. When it comes to any reoccurring need, sometimes they just want to get in and get out; purchasing their items with as little friction as possible. This is where virtual assistants (VS) can come in handy. When surveying consumers that use VS, 47% want to be alerted for deals on products they buy frequently and 43% want to be notified when they're out of something at home - which is perfect when it comes to refilling Fido's dog food bowl!

If you want to stand out - add a personal touch. If you know the pet's birthday, send a birthday message and send a thank you note on their adoption anniversary. If you learn that a customer had to cancel their order because of the passing of a pet, send flowers or a nice note to offer condolences. These simple but important gestures are not only meaningful, but make VS feel less robotic, connecting the VS service with your brand and instilling loyalty.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices

Furnishing The Buyer Experience With AR

Posted by Elizabeth Hoffman on Mar 16, 2017 12:41:00 PM

There's a lot of new fancy technology in retail these days - with retailers attempting to outdo each other with new gadgets, virtual reality tools and more - but is that what consumers really want?

It really depends on what the consumer is looking for and the type of industry you are in. Retailers that sell hard goods and furniture stand to benefit from enhancing the in-store shopping experience. A great way to do that is to use augmented reality as a tool to personalize the shopping experience like never before and to drum up excitement about the possibilities your products can offer.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices

Virtual Assistants Drive Purchase

Posted by Elizabeth Hoffman on Mar 13, 2017 11:46:36 AM

When it comes to trying out new shiny tech - customers aren't as excited as the retailers are. In fact, new GPShopper research suggests that what customers really want, is to buy stuff as quickly and easily as possible and customers for automotive retailers are no different. Tech can be used to help with this process but auto retailers need to listen to how consumers want to use tech. We polled over 1,100 adults to uncover just that.

Automotive retailers have a unique set of customer segments - certainly a main one is the car enthusiast that wants to tinker with their car and make improvements by 'doing it themselves'. The other, is more of a novice that knows they need to service their car, but they're confused on what types of products to use or even next steps. This is where the use of virtual assistants (VA) can greatly help.

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Topics: Mobile Commerce, virtual assistants, auto, auto retail

Crafting The Right AR & VA Retail Strategy

Posted by Elizabeth Hoffman on Mar 10, 2017 11:03:44 AM

There's a lot of new fancy technology in retail these days - with retailers attempting to outdo each other with new gadgets, virtual reality tools and more - but is that what consumers really want?

Recent research from GPShopper would suggest not really. In fact, the study that polled the views of 1,145 adults found that there is a serious gap between what retailers are implementing and what consumers actually want from their shopping experience.

What gives?

To start, it's been too generalized. Retailers first have to look at how aware consumers are of the technology being used, then gauge their comfort level with it. Using the consumer consciousness scale below, most consumers were aware of self-checkout and virtual reality uses. Yet when it came to chatbots or smart shelves (which alerts you as to where an item is in the store), consumers aren't as familiar as retailers may have thought, which makes them less likely to embrace the technology.


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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices

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