Elizabeth Hoffman

Elizabeth Hoffman
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SXSW: Intersection of Retail & Tech

Posted by Elizabeth Hoffman on Mar 21, 2019 10:12:00 AM
 
We recently covered some of our favorite in-store experiences at SXSW but we also loved the focus on technology's ever-evolving role in in retail. The Style & Retail track specifically highlighted how retailers are using technology to connect to consumers. Here are some highlights of the conversations around Sustainable Fashion & Tech, AI in Retail, and the future of Connected Beauty.
 
1. Sustainable Fashion & Tech
 
The desire to focus on sustainable fabrics and support responsible consumption is growing in the fashion industry. There's more of a movement to source local fabrics, be more mindful about the local environment when creating garments (for example, not leak dyes into local streams) and re-use fabrics that would otherwise be discarded.
 
We like the emergence of new initiatives like Marine Layer's 'Re-Spun' program. Each year, the average American throws away an estimated 80 pounds of clothing. Re-Spun is taking aim to reduce that textile waste. The program is designed to create a closed-loop production process, encouraging customers to turn in their old tees so that Marine Layer can break the fabric down and re-spin it to create entirely new t-shirts. It's a relatively new advancement in fashion production and one that we can see consumers - especially Gen Z - getting behind.
 
 
Another company focused on sustainable fashion practices is Finery. Co-founded by model and actress Brooklyn Decker and former news anchor Whitney Casey, Finery attempts to digitize and organize users' wardrobes. The goal? To help curb 'throwaway' fashion culture and reduce waste by inspiring customers to wear what they already own. Wearing a piece of clothing 50 times instead of five reduces the amount of carbon emissions by 400% per item, per year. That's no small stat. 
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Topics: Retail Tech News, Retail Industry Research, SXSW

SXSW & The In-Store Experience

Posted by Elizabeth Hoffman on Mar 19, 2019 11:19:00 AM
Retail is starting to play a larger role at SXSW. This year, we saw more brand executives emphasize the importance of the in-store experience and ensuring those experiences not only align with the brand, but meet customer expectations and demands. In-store activation wasn't just limited to speaker sessions or panel discussions. Retailers showcased their Austin-based physical locations with thoughtful and engaging programs. Here are a few examples we loved.
 
Aviator Nation
 
Aviator Nation first launched in 2006 by Paige Mycoskie. The clothing brand was born out Mycoskie's love of 70s-inspired clothing, live music and the arts. She launched her collection out of her garage in Venice, California where her friends could also come and play music. The brand grew in popularity and now all eight of her brick and mortar stores still embrace that same ethos. Every Aviator Nation location embraces live music and ongoing events that cater to the creative and musical desires of each market. Mycoskie credits the fact that the musical acts can still be viewed for free by customers as one of the keys to the success of her stores. She emphasizes that the in-store experience is authentic to her brand and therefore, resonates with her customers. True to form, during SXSW, Aviator Nation's Austin-based location hosted a mural painting party, sound bath sessions, yoga and live bands during the festival.
 
Photo Cred: @AviatorNationAustin

Kendra Scott

Kendra Scott is based in Austin, so it's no surprise that it would welcome SXSW with open arms. Kendra Scott specializes in jewelry and accessories, focusing especially on gemstones. Realizing the power of brick and mortar stores, Kendra Scott opened a new flagship location in Austin's popular 'SoCo' district (South Congress) and welcomed retailers with a Style & Retail Party at the start of SXSW.
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Topics: In-Store Experience, Retail Tech News, Retail Industry Research, SXSW

Extend Mobile Commerce - Meet With Us at Salesforce Connections

Posted by Elizabeth Hoffman on May 30, 2018 10:35:00 AM

When it comes to shopping, customers are reaching for their mobile devices first. Apps convert at 3.7x the rate of mobile web and 46 percent of app users say a brand's app inspires them to visit the store more often - so retailers need a mobile app strategy.

As a solid Salesforce partner, we're able to extend the benefits of your ecommerce site to mobile users. GPShopper is the first and only mobile app platform to launch a direct certified integration into their Open Commerce API (OCAPI) and Mobile First Reference Architecture (MFRA) so you can launch a mobile app right away, enabling: 

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Topics: In-Store Experience, Mobile Retail Apps, Omnichannel Retail

Meet with GPShopper at Magento's Imagine Conference

Posted by Elizabeth Hoffman on Apr 4, 2018 10:07:00 AM

GPShopper will make it's Imagine debut with Magento this year at the Wynn in Las Vegas, April 23 -25. Each year, Imagine connects Magento's Global Commerce Ecosystem of merchants,  partners, developers and ecommerce leaders to share key insights and forge new business partnerships. This year, GPShopper is excited to show how Magento clients can extend the benefits of their ecommerce site to reach mobile consumers using apps and drive them in-store.

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Topics: Mobile Retail Apps, Omnichannel Retail

Etailers Should Care About Native App Commerce

Posted by Elizabeth Hoffman on Feb 21, 2018 12:03:00 PM

 

Mobile commerce is propelling retail sales forward in a way that's shifting how Magento etailers should think about their business. Chain Store Age recently reported that by 2020, mobile retail sales will hit 48.5% of ecommerce sales  and will account for $250 billion in revenue. With this consumer shift comes an incredible opportunity for ecommerce savvy retailers to make it easier for consumers to shop their brand. It's great to have a mobile responsive site - but  to make the most your etailing business, investing in a mobile commerce strategy is the way to go. Here's what you need to know:

1. Native Is Better

It's not enough to just have a mobile presence; retailers need native mobile commerce to see the true benefits that a mobile app can bring. Native apps run 5 times faster than mobile sites and enable an on brand, better user experience as a result. People view 4.6 more products on average in a native app compared to the mobile web and convert to purchase 3x more. If you want to boost numbers even more - add loyalty to the app to increase revenue by up to 20 percent.

The key here is you want the path to purchase and checkout to be as smooth and seamless as possible. You don't want to bounce the customer off the mobile app and onto mobile web to complete the transaction. If you do that, you'll lose the sale and just frustrate consumers that have come to expect immediacy and convenience from their mobile experiences.

An added bonus from having a native mcommerce app is that it gives retailers the chance to send push notifications at the right time to consumers. This is important because push notifications have been proven to lift sales....how?

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Topics: Mobile Retail Apps, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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