Elizabeth Hoffman

Elizabeth Hoffman
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Salesforce certifies first direct mobile integration to OCAPI

Posted by Elizabeth Hoffman on Feb 15, 2018 1:21:00 PM

  

Salesforce recently certified the first and only direct mobile integration into their Open Commerce API (OCAPI)  with GPShopper. This strengthened partnership allows retailers to extend the benefits of their ecommerce site to mobile, to further engage with customers. 

With the direct integration, retailers are now able to take advantage of added benefits previously unavailable to them, such as:

  • Real Time Data Updates: unlike a cartridge that's constantly having to pull in data causing roll outs to take a little longer, the open commerce API makes it possible to call data in real time. Any updates now made to your ecommerce site will be reflected within 15 minutes on the app - promoting new revenue opportunities.
  • Speed to Market: with the certified integration, Salesforce Commerce Cloud clients can now launch a mobile app to market in unprecedented time.
  • Scalable & Secure: the integration allows for a more stable app for enhanced performance and native mobile app and experience.
  • No Cartridge Install Required: with the open commerce API, GPShopper just has to 'plug in' for you to see mobile benefits.
  • OCAPI Certified Integration : direct certified integration of GPShopper's SDK with Salesforce Commerce Cloud's OCAPI. The full API integration is the best technical solution for SFCC clients.
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Topics: In-Store Experience, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail

Appeal to Last Minute Holiday Shoppers

Posted by Elizabeth Hoffman on Dec 18, 2017 11:12:00 AM

After a record-breaking Black Friday - where nearly $2 billion in revenue came from mobile devices alone - we are now approaching the final days of the holiday shopping season and the pressure is on. Retailers are looking to maintain increased sales across all devices as well as in-store - while last minute shoppers are anxiously looking to fulfill their holiday shopping lists in time. 

Retailers can help consumers out by setting shipping expectations. Now is the time to shift mobile messaging to inform consumers what products are still available for holiday delivery.  Between shipping snags and plain old procrastination, shoppers will turn to brick-and-mortar to get those last minute gifts. This is a prime opportunity for retailers to also target those last minute consumers with mobile push notifications and tailored location based campaigns to inform consumers what products are in stores closest to them, easing frustration and heightening customer satisfaction. 

  1. Set Shipping & Delivery Expectations 
    Use push notifications and mobile web Smart Banners to remind users of your shipping deadlines. Past deadline? Push alerts to your Store Locator feature will remind shoppers of your extended hours and locations.

  2. Local Inventory & In-Store Coupons
    Use push notifications and location based campaigns to inform consumers on in-stock inventory at stores closest to them. Provide incentives and drive shoppers to stores by offering digital coupons that can be redeemed in-store.
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Topics: In-Store Experience, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail

Forrester Report: Make Smart Mobile Choices

Posted by Elizabeth Hoffman on Dec 7, 2017 11:35:00 AM

  

With the close of 2017, it's time for retailers to start thinking about their mobile app strategy for 2018.

Over 60 percent of online traffic and 42 percent of sales this Black Friday came from mobile devices - accounting for $1.5 billion in online revenue. Furthermore, consumers will use their mobile devices to purchase $77 billion in goods this year and will influence an additional $1.1 trillion in spend on top of that. It's no wonder that digital businesses are making it a priority to engage with consumers on their mobile devices. However, a recent Forrester Report found that few businesses take mobile far enough and fail to make use of unique mobile capabilities.

Download The Report

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Topics: In-Store Experience, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail

Black Friday Goes Mobile.. To The Tune of $1 Billion

Posted by Elizabeth Hoffman on Oct 19, 2017 11:00:00 AM

Last year, Black Friday became the first day in retail history to surpass $1 billion in revenue from mobile devices. In response, we've designed a holiday mobile app planning calendar to help you drive digital and in-store sales with proven mobile strategy tips. 

 

Download The Calendar

 

Shoppers have moved beyond using mobile as a research tool and are now relying on mobile apps for shopping checklists, price checks, in-store navigation, coupons and of course, completing purchases. It's easier than ever for shoppers to start their Black Friday shopping on their couch on Thanksgiving day itself, without having to worry about setting the alarm for an early 'Black Friday' wake up call. 

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Topics: Mobile Retail Apps, Omnichannel Retail

Visit GPShopper at Shop.org 2017

Posted by Elizabeth Hoffman on Sep 19, 2017 10:00:00 AM

Shop.org is the digital and ecommerce event of the year for retailers, with over 200 brands and industry leaders coming together to discuss new ways to innovate the customer experience.

This year, Shop.org is heading to LA and will take place September 25-27. GPShopper will be in attendance at booth #718 to share details on how the best retailers and brands are using mobile apps to connect with consumers.

 Book a Meeting

Learn about the exciting updates we recently made to our platform, such as:

  • Emoji Notifications - emoji's are now displayed in the notification bar as well as the push notification inbox - adding fun to your app experience
  • Banner Support for GIFs - animate GIFs within the app
  • Email Capture - collect email addresses from app users as they give feedback for ongoing outreach
  • Personalize Promotions - sell more with tailored promotions to users using smart segmentation
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Topics: Retail Tech News, Mobile Retail Apps

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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