Elizabeth Hoffman

Elizabeth Hoffman
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Are You Ready for iOS 11? Get The Inside Guide

Posted by Elizabeth Hoffman on Sep 7, 2017 10:06:27 AM

Apple is set to release iOS 11 next week and with it, consumers are expected to upgrade the way they engage with each other and your brand.

  • Automatic App Offloads -unused apps will automatically be offloaded when a user is low on storage. Learn how to protect your app.
  • Limited App Reviews - Apple is limiting how users are shown reviews and how many times they are prompted. Learn how to optimize your review strategy.
  • Augmented Reality  - a new ARKit will make it easier to incorporate AR into apps, taking advantage of cameras & sensors on the iPhone.
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Topics: Retail Tech News, Mobile Retail Apps

GPShopper Kicks Off Summer With Rooftop Party

Posted by Elizabeth Hoffman on Jul 12, 2017 11:00:00 AM

At GPShopper, we believe the best way to welcome summer is with a proper party. So, on Thursday, June 22nd, we hosted a 'Summer in Retail' rooftop party and welcomed over 150 people to kick off summer in style at our new location in the Flatiron District.

Christening the new rooftop deck designed by the same architects that created the infamous High Line,the rooftop party brought together leaders in the retail industry to relax, network, and simply enjoy the festivities. Attendees sipped 'app-solute summer' signature cocktails as well as other spirits, dined on hors d'oeurves, danced to music by SoundCloud, and made signature 'GIFs' at our custom photobooth.

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Topics: Omnichannel Retail

Visit GPShopper at XChange 2017

Posted by Elizabeth Hoffman on May 4, 2017 1:50:02 PM


People in the retail community are gearing up for what may be one of the most exciting events of the year: Salesforce XChange 2017. After an exciting acquisition by Salesforce in 2016, Demandware became Salesforce Commerce Cloud and their first official XChange event will take place this May 16-18 at the Aria in Las Vegas.  

XChange brings together retailers and Salesforce Commerce Cloud partners to find inspiration, insight and education to create deeper connections between retailers and consumers.

Mobile is sure to be a major topic of interest at the event, as in-store technology is becoming a vital tool for retailers looking to do more with less.  In fact, a recent story in TechCrunch found that U.S. consumers now spend 5 hours per day on mobile devices and spend 7 hours a month in shopping apps. In a recent research study by GPShopper, consumers also named mobile apps as the most trusted form of technology when it came to handling their financial information. 

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Topics: Mobile Retail Apps, Omnichannel Retail

Platform 4.5 With Ludicrous Mode: Too Fast To Be App Legal

Posted by Elizabeth Hoffman on Apr 25, 2017 10:04:00 AM

GPShopper has done it again. With platform 4.5, GPShopper allows retail clients more control of their apps and enhances the user shopping experience with speed, personalization and a direct line for feedback. With platform 4.5, retailers can advantage of the following features that are only available with GPShopper:

Ludicrous Mode  

The most buzzed about feature with the Platform 4.5 update is Ludicrous Mode - creating apps so fast, they're barely legal. Ludicrous Mode uses intelligent fetching & caching of content to display category browse results and product detail pages in milliseconds (20 milliseconds to be exact, making it the fastest app load time on the market) for the ultimate end-user experience.


Mobile App Configuration

Marketers are now able create more significant changes to their apps and keep it up-to-date without a need for a SOW or new submission to the App Store. Instead, they can remain agile to customer demands and trends by saving time and money, controlling images, colors and text through an easy to use portal and seamless Mobile App Configuration for instant updates.


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Topics: Mobile Retail Apps, Retail Industry Research, Omnichannel Retail, Mobile Payments

Apple Launches Ability to Respond to User Reviews

Posted by Elizabeth Hoffman on Apr 11, 2017 2:38:37 PM

Last week, Apple launched the ability to respond to user reviews in the App Store, giving retailers the opportunity to offer support, engage with customers, ask follow-up questions, say thanks and much more.

With more consumers using their mobile device to shop and get product recommendations, more retailers are wisely creating apps to respond to consumer demands. This new change with Apple now gives retailers a unique opportunity to interact with customers, get real feedback on their app performance and respond accordingly. To help, Apple created a list of best practices and here at GPShopper, we've added our own tips to help retailers and brands take advantage of this new feature.

Communication & Tone of Voice is Key

Whenever you engage with consumers, you want the tone of voice to be representative of your brand so always keep that in mind. When responding to reviews, you should also stay on topic - the review section is not a place to advertise additional products. Tailor responses whenever possible to keep things personal with customers and if you are able to resolve an issue, use the opportunity to ask consumers to update their rating and review.

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Topics: Mobile Retail Apps, Retail Industry Research, Omnichannel Retail, Mobile Payments

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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