GPShopper Press Coverage

GPShopper Press Coverage
GPShopper Media Relations
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Glossy: Customization in Beauty Retail is on the Rise

Posted by GPShopper Press Coverage on Feb 16, 2018 1:32:56 PM

Excerpt from Glossy article
Written by Jessica Schiffer

It’s no longer enough to personalize beauty products with a shopper’s name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation.

To satisfy this, a crop of brands across the cosmetics, hair-care and skin-care categories have popped up in the last few years to offer bespoke products, and the trend shows no signs of slowing down. A report last year from GlobalData found that a growing number of consumers, then at 61 percent, found the concept highly appealing.

“The push toward customization is linked closely to the beauty space’s desire to appeal to a diverse and global clientele,” said Maya Mikhailov, CMO and co-founder of retail app developer GPShopper. “Standards of beauty are shifting from traditional norms, and consumers are increasingly demanding beauty products that not only offer more choice, but also help them express their individuality.”

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Topics: Press, Mobile Apps, In-Store Mobile, Omnichannel Retail, Beauty Retail

Business Insider: Companies like Amazon and Starbucks are Testing Cashless Stores

Posted by GPShopper Press Coverage on Jan 29, 2018 2:18:07 PM

Excerpt from Business Insider article
Written by Kate Taylor

This week, Amazon finally opened the doors of its futuristic grocery store, Amazon Go, in Seattle. The cash-free store allows customers to simply walk out without paying at a cash register, with the proper money simply being charged to their Amazon account. 

Amazon isn't the only company experimenting with cashless. The popular salad chain Sweetgreen announced it was going completely cash-free in late 2016, and Starbucks recently opened a cashless store in Seattle. 

"Mobile payment in the U.S. has grown to over 30% of total tender," Starbucks CEO Kevin Johnson said in a call with investors on Thursday. "The ubiquity of mobile and credit card payment is enabling us to begin an exploration of cashless stores in the US."

Maya Mikhailov, the CMO of retail app developer GPShopper, told Business Insider that quick-service restaurants and other chains, such as Sweetgreen and Starbucks, are set to lead the way in the revolution against cash. Going cashless can speed up service, dissuade theft, and allow companies to gather more information on shoppers by linking them to digital loyalty programs. 

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Topics: Press, Mobile Apps, In-Store Mobile, Omnichannel Retail, Mobile Payments

Adweek: Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram

Posted by GPShopper Press Coverage on Jan 24, 2018 10:17:46 AM

Article in Adweek
Written by Ann-Marie Alcántara

If a picture is worth a thousand words, how much is a shoppable image on Instagram worth?

Announced at last week’s National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short description.

The new integration is seen by many industry insiders as vital to the growth of ecommerce in a mobile-first world. As users continue to shop through their phones, reducing the steps between discovery and purchase becomes necessary. And as Instagram continues to grow as an important tool for marketers, creating opportunities to make purchases on the platform makes sense for everyone: retailer, platform and user.

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Topics: Press, Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Salesforce Commerce Cloud

Glossy: Despite Challenges, Retailers Aren’t Giving Up On Facebook Chatbots

Posted by GPShopper Press Coverage on Jan 11, 2018 4:25:17 PM

Excerpt from Glossy articleglossy.png
Written by Bethany Biron 

Facebook may be killing its virtual assistant, but not all brands have given up on the platform’s bots.

This week’s announcement that Facebook is dissolving its M platform — a virtual personal assistant for messenger, designed to complete tasks like booking appointments and ordering products — in many ways mirrors the difficulties afflicting the retailers that are testing bots. Ultimately the social platform found M was too complex to manage, plus it struggled to automate certain actions, a challenge retailers are also experiencing as a result of a lack of backend resources. Despite this, many brands continue to trial the technology in an attempt to not just tout their tech capabilities, but also drive consumers to their e-commerce sites and increase sales.

However, much like the demise of M, many retailers, in the rush to implement the technology, are failing to establish the appropriate resources needed to maintain them, said Maya Mikhailov, CMO and co-founder of mobile commerce platform GPShopper. It doesn’t help that messenger bots are also increasingly facing competition from other automated services, like voice-activated style programs from Amazon Alexa and Google Home. (Perry Ellis, for example, became one of the first retailers to test voice commerce in September, adding yet another channel for commerce.)

“It’s not as easy as just ‘insert chatbot here.’ Chatbots were initially positioned to retailers and brands as a magic bullet, where all you needed was a bot,” she said. “As retailers think about what they’re going to do with bots, they need to remember it needs to be usable and scalable. Bots aren’t a bandaid solution for customer service solutions.”

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Topics: Press, Mobile Apps, Omnichannel Retail, Best Practices

Retail Dive: Target Adds 'Universal Thread' to Private Label Stable

Posted by GPShopper Press Coverage on Jan 9, 2018 2:22:58 PM

Excerpt from Retail Dive articleretail-dive-logo.jpg
Written by Daphne Howland

Target's Universal Thread launch is just the latest in a series of new exclusive labels in apparel and home goods. Last year the mass merchant announced plans to develop 12 new labels over the following 18 months, using the same research and design approach applied to developing the Pillowfort and Cat & Jack kids lines, both launched in 2016.

Those lines are performing well: By October of last year, Cat & Jack had surpassed the $2 billion mark to be one of Target’s largest brands ever, the company reported in 2017 when it unveiled a series of "adaptive apparel" products made specially for kids and toddlers living with disabilities.

Target-Universal-Thread.jpg

Judging by these efforts to double-down on its "cheap chic" merchandise differentiation, Target seems unwilling to cede much to Amazon or anyone else when it comes to home decor, furniture and apparel. Executives last year said the company's private labels account for about $26 billion in sales. 

Merchandise differentiation has been a key Target strategy since it lost a bruising price war with Walmart in the 1980s. "I think their goal is to build their in-house brands more," Maya Mikhailov, chief marketing officer and co-founder of GPShopper, told Retail Dive earlier. "Target was always known for design, earning the moniker 'Tar-zhay.' Their new streak appears to be focused on re-energizing that. It seems to be a natural extension of what their original brand promise was."

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Topics: Press, Omnichannel Retail, Apparel Retail