GPShopper Press Coverage

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PSFK: Social Media and Fashion Retail—Frenemies or Friends with Benefits?

Posted by GPShopper Press Coverage on Jan 31, 2017 9:45:00 AM

Article in PSFK
Written by Maya Mikhailov,
CMO and Co-Founder of GPShopper

Maya Mikhailov, CMO and co-founder of GPShopper, discusses how social media has evolved from a frenemy to a friend to fashion retailers, as it enables them to reach larger audiences than ever before.

Social media has blown open the gated community that was once luxury fashion. No longer are fashion houses exerting full control over the images, videos and styling of their clothing. Instead, an army of online fashionistas are presenting their take on the latest fashion to their millions of followers. Brands and retailers alike scrambling to catch up are finding that with a tailored approach, social can move from a frenemy to a friend with myriad benefits from reaching multiple audiences to now converting an actual sale.

Swipe Right for Style

The modern shopper spends six hours or more per week researching fashion on their mobile phones, with much of that time spent in social media platforms, according to data from GPShopper, making social the go-tool for fashion inspiration.

While most fashion brands tightly curate their Instagram feeds and YouTube channels, some, such as Burberry and Louis Vuitton, offer unedited behind-the-scenes access via Snapchat Stories. While this rawness breaks with years of editorial tradition, it represents a keen understanding of social in attracting an audience’s attention. Snapchat is a casual and ephemeral conversation; Instagram a more polished and filtered brand voice. Using social streams helps brands position themselves to multiple audiences without diluting exclusivity and brand strength.

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Topics: Mobile Marketing, Press, Mobile Apps, Omnichannel Retail, Best Practices

Retail Dive: Target Readying In-Store Mobile Payment Services

Posted by GPShopper Press Coverage on Jan 25, 2017 11:38:31 AM

Excerpt from Retail Dive article
Written by Daphne Howland

Dive Brief:

  • Target will bring payment capabilities to at least one of its mobile applications some time this year, Chief Information and Digital Officer Michael McNamara told Recode at last week's NRF Big Show 2017. A Target spokesperson confirmed the news to Retail Dive but declined to provide additional details.

  • McNamara told Recode that offering a way for shoppers to pay and use a mobile coupon “would make sense,” a comment suggesting that payment features would be added to Target's popular Cartwheel app, which communicates with customers in store, offering exclusive discounts and integrating third-party coupons. He also said that, at least at first, mobile payment would be exclusive to customers signed up for Target's REDcard, a store-branded debit or credit card that gives users 5% off all purchases and free shipping on all online purchases.
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Topics: Mobile Marketing, Press, Mobile Apps, Loyalty, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

MarketWatch: Amazon Has Taken Convenience to a New Level and It’s Hurting Offline Rivals

Posted by GPShopper Press Coverage on Jan 9, 2017 2:26:37 PM

Excerpt from MarketWatch article
Written by Tonya Garcia

The easy transaction process that Amazon has mastered appeals to shoppers’ desire for convenience Inc. is not only taking market share from traditional retailers Macy’s Inc. and Kohl’s Corp. It’s also setting new standards for customer service that are having an effect on the way bricks-and-mortar stores operate their businesses.

Consumers are still looking for quality products at a good price, signaled by the popularity of off-price retailers like T.J. Maxx, a TJX Cos. brand, or Burlington Stores Inc. But convenience is now becoming an important factor as we move past the recession and consumer health improves.

In recent days, there has been a lot of buzz around Amazon’s moves into fashion, with reports that it is one of the bidders for bankrupt American Apparel and speculation that it is launching a line of yoga pants and other athletic wear.

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Topics: Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Best Practices, Apparel Retail

The Nilson Report: Credit Plug-in for Retailers’ Mobile Apps

Posted by GPShopper Press Coverage on Nov 18, 2016 9:41:42 AM

Excerpt from article in The Nilson Report

The largest issuer of private label cards in the U.S., Synchrony Financial, has introduced a plug-in its retailer customers can add to their mobile apps that lets private label credit cardholders manage their card accounts as well as shop and redeem rewards. JCPenney and Dick’s Sporting Goods are among the first users. Card account management features include viewing balance and purchase activity, checking available credit, and making payments. Everything is done with a smartphone. 

The Synchrony plug-in (SyPi), which is branded with the retailers’ service marks, was created by Synchrony and GPShopper, a mobile commerce platform provider with 10 years of experience creating mobile apps. GPShopper has also done work for Alliance Data and MoneyGram. It can build a mobile app from scratch or augment a retailer’s existing app by providing a software development kit (SDK) to an in-house development team. The SDK offers hundreds of features. Strategic consulting is also available.

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

PYMNTS: GPShopper, Native Apps For Retailers And Consumers

Posted by GPShopper Press Coverage on Nov 15, 2016 11:43:35 AM

Article in PYMNTS

Sometimes, consumers want to buy the most simple and boring things. And they want to do it in the most tech-savvy way but don’t realize what they’re asking.

Think about it: Buying a basic appliance, like a vacuum cleaner, takes more thought to pick out, but when you want it, you probably already need it.

“GPShopper came to life after we realized the untapped potential of mobile apps to help consumers shop — all the way back to the days of Motorola Razr phones,” said Alex Muller, CEO and cofounder of GPShopper. “We realized that savvy retailers understood the need to innovate beyond simply moving their catalogs to mobile devices.”

As consumers spend more time online, on their phones and on social media, the more the retailer feels the pressure to meet those customers in that space. And it all comes down to data and analytics.

GPShopper was launched in 2007 by Muller and Maya Mikhailov— who both worked in the digital world of the 2000s — as a way to offer loyalty, engagement and related elements that customers historically appreciate about the in-store experience but want also in an app: from loyalty programs, content, social, in-store systems and mobile payments, to creating an app. Muller said: “We wanted to build a platform that helped retailers do it all on mobile.”

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce, Omnichannel Retail, Mobile Payments

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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