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WWD: How Going Mobile Will Impact the Beauty Business in 2018

Posted by GPShopper Press Coverage on Jan 8, 2018 11:00:00 AM

Article in WWD
Written by Faye Brookman

Beauty has been a laggard in adopting mobile. That's about to change.

Beauty has been slower than many other categories to embrace the mobile mentality, according to Maya Mikhailov, cofounder and chief marketing officer of GPShopper. 

“With the exception of Sephora, beauty has been a laggard in the mobile curve,” she said. That’s about to change, according to Mikhailov. Maximizing mobile is a component of three trends she identified that will impact beauty retailers in 2018:

The Merging of Music and Lifestyle Trends With Personal Care

Music and beauty have a lot in common, as exemplified by makeup artist Pat McGrath’s use of Spotify to launch her own brand. “McGrath is one of the makeup artists who pioneered social media. Using Spotify as a popular mobile service with a famous makeup artist [her products are sold on Spotify’s Maggie Lindemann shop] serves to be a powerful combination of music, social and merchandise,” Mikhailov said. “There are more opportunities for future musicians to work with makeup brands.

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Topics: Mobile Marketing, Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Beauty Retail

PYMNTS: The Overdue Evolution Of Luxury Retail

Posted by GPShopper Press Coverage on Dec 15, 2017 12:40:47 PM

Article in PYMNTS.com

Retail isn’t all about taking people’s money. Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again.

So, one might think it would be a no-brainer for luxury brands, which have such a legacy presence in the market, to be all over the latest storytelling modes, with exciting new ways to draw consumers into their rich and storied history.

Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. GPShopper found that only 3 percent of luxury brand’s revenue was coming from digital storefronts back in 2010, and that percentage is only expected to climb to about 12 percent by 2020.

GPShopper, which develops mobile apps for retailers, has an idea why the technology uptake has been so slow in this market, as well as a vision for a brave new luxury retail world – and a plan to help make it happen.

“Luxury brands have a rich heritage and history of storytelling,” said GPShopper CMO Maya Mikhailov. “They saw technology as antithetical to that. Now, they are increasingly realizing that their customers are on digital platforms using digital tools. If they’re not there, they’re losing out to other brands who are. We believe 2018 will be a pivotal year for luxury to embrace digital technology.”

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Topics: Mobile Marketing, Press, Mobile Apps, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

WWD: Consumers Begin Holiday Shopping In-Store Due to Online Frustrations

Posted by GPShopper Press Coverage on Nov 17, 2017 9:00:00 AM

Article in WWD
Written by Elizabeth Doupnik

Consumers are readying for Black Friday shopping weekend despite a throttling level of stress and frustration. In lieu of the coming event, GPShopper has released its report, “Reality of Holiday Retail: Keeping Up With the Consumer,” which reviewed shopper preferences and examines emerging purchasing behavior.

To collect its research, GPShopper commissioned YouGov PLC to survey 1,092 U.S. adults. Since conducting its online investigation, the results were weighted to represent all U.S. adults.

“Holiday shopping is without a doubt the most critical time of year for retailers,” said Maya Mikhailov, cofounder and chief marketing officer of GPShopper. “We found in previous research that no technology was above the consumer’s need for time and convenience, something we expect to be even more salient during the holidayshopping season. We dug deeper into exactly what consumers felt were the biggest pain points they experience both in-store and online.”

Forget retail therapy — participants confessed that the holidays induce heaps of stress. “Thirty-six percent of shoppers intend to start holiday shopping the week of Nov. 24,” the report said. “While 81 percent of consumers feel stress during the holiday shopping season, 45 percent mark Black Friday week as the most stressful time to shop for gifts.” This necessitates that omnichannel experiences deliver frictionless product research, discovery and purchases to avoid consumer burnout and dismissal.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Fast Company: Black Friday is Dying

Posted by GPShopper Press Coverage on Nov 16, 2017 9:00:00 AM

Article in Fast Company

For years, Black Friday signaled the beginning of Christmas shopping. The day after Thanksgiving was a frantic day of driving to the store at the crack of dawn to fight off other shoppers for great deals. For people who truly hated the ritual, I have some good news for you: Black Friday is going away.

That’s according to data from GPShopper, which tracks consumer behavior. It turns out, customers are really not into Black Friday. A full 81% of us feel stress around the holiday season, and 45% of us believe Black Friday to be the most stressful time of the year.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

WWD: Retail Could Get a Big Boost by What’s Written on a Shopper’s Face

Posted by GPShopper Press Coverage on Aug 22, 2017 11:13:23 AM

Article in WWD
Written by Lauren Olsen

GPShopper’s Maya Mikhailov talked facial recognition technology and the power behind what a customer’s expression communicates.

Retailers are scrambling for solutions in an oversaturated and increasingly crowded market. While many are feeling the growing pains, some have gone beyond marketing strategies and rebranding measures. The latest headline-making technology to experiment with tactics to better understand consumer behavior and mind-sets is facial recognition software.

With the filing of a patent to deploy said technology, Wal-Mart Stores Inc. has garnered attention for the potential of deploying the technology at scale. What does this mean? Video cameras might one day be in stores to surveil — and analyze — the emotions of its customers. Instances of dissatisfaction will be noted and addressed. Over time, these insights could lead to better analyses of patterns in purchase behavior — and they might help stabilize the present, shaky ground on which the fate of brick-and-mortar rests.

Considered an over-step of individual privacy boundaries to some, but a genius customer service strategy to others, Maya Mikhailov, chief marketing officer and co-founder at retail mobile app developer GPShopper, shared her take on this technology — and what it could mean for retail — with WWD.

WWD: How big of a trend is facial expression recognition technology right now?

Maya Mikhailov: It appeared several years ago, but has not been widely rolled out in retail. Or, at least, retailers are not openly admitting publicly to it yet. There is reason to believe it will play an increasing role on our mobile devices, especially since Apple purchased Emotient, a leading provider of facial expression technology, over a year ago. Many of our devices — from laptops to ATMs — are allowing us to log in with our faces, which stands to reason that these devices would also want to tailor experiences to us based on the expression we are wearing.

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Topics: Mobile Marketing, Press, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Apparel Retail, Lifestyle Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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