Jocelyn Schoolsky

Jocelyn Schoolsky

Recent Posts

Crate and Barrel Case Study: Furnishing a Successful Mobile App Strategy

Posted by Jocelyn Schoolsky on May 18, 2018 8:00:00 AM

In 2016, Crate and Barrel knew it wanted to enhance its omnichannel experience by expanding its registry app into shopping. With average consumers spending three hours a day on their mobile devices and 51% of purchases being made in-app, the retailer knew it had a real opportunity to expand the breadth of how the app could support more customers. 

While every digital channel is important, app shoppers typically makeup the top 10% of a retailer's customer base but account for 50% of overall revenue. 

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Topics: Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Lifestyle Retail

How Retailers Are Engaging the Experience Driven Consumer

Posted by Jocelyn Schoolsky on May 9, 2018 10:52:16 PM

As I sit down to write this post, Coachella has just come to a close. It’s safe to say that one weekend at Coachella can easily set you back $2-$3k, maybe even more. Yet rising ticket prices and area lodging averaging ~140% higher than any other peak time haven’t curbed attendance at all. In fact, Goldenvoice, the group that operates Coachella, added forty acres to this year’s festival site, allowing attendance to skyrocket from 99,000 to 125,000.

The bottom line is that experience and event spending habits that were once reserved for the wealthy have become commonplace amongst Millennials and Gen Zer’s alike. Plus, with continuing consolidation in retail, it’s not a big stretch to infer that discretionary income once used for aspirational tangible goods has shifted to aspirational experiences.

Some savvy retailers have found new success by aligning with these spending habits and joining forces with large-scale events and festivals, keeping them at the forefront of retail innovation.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

A Guide to Retaining Retail App Users

Posted by Jocelyn Schoolsky on May 1, 2018 10:47:10 AM

Post download, one of the biggest challenges retailers face is keeping their app users engaged and retained. 

Download GPShopper's guide to see examples of best practices for app engagement as implemented by Saks Fifth Avenue, ASOS, Macy's, Miss Selfridge, Tradesy, H&M, Sephora, Bloomingdale's, Rent the Runway, Home Depot, Shopbop and many more, including:

Drive Retention Through Early Access

By offering your customers early access to special products or app-only content, it gives them a reason to come back and purchase directly through the app.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

The Era of Limited Release

Posted by Jocelyn Schoolsky on Apr 16, 2018 12:00:00 PM

When it comes to limited edition products, there’s no denying that scarcity drives serious demand (and maybe a little FOMO). So why aren’t more brands leveraging this type of marketing strategy?

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

Shoptalk 2018 Recap: Key Takeaways and Retailer Case Studies

Posted by Jocelyn Schoolsky on Mar 28, 2018 4:53:10 PM

I’ve been to my fair share of conferences and Shoptalk has easily become my favorite. This was my third year attending and I’m even more impressed than ever before. 

Here are the highlights from this year’s sessions and show floor: 

Mobile Experiences in the Customer Journey 

Key takeaway: Apps and digital channels should be at the forefront of retailers’ business plans.

Panera Bread: Everyone claims to have a mobile strategy but few have actually perfected it. Mark Berinato, VP, Digital Experience spoke to the evolution of Panera’s core customer. He explained that its loyal consumers want to feel recognized and special. For that reason, Berinato implemented a ‘digital flywheel’ of connected touch points. Whether the customer dines in, takes out or orders delivery, Panera’s personalized end-to-end journey heavily relies on its point of sale, back of house, 1:1 marketing, customer data and big data to create a seamless experience – not an easy feat when the majority of its customers dine during three “core” mealtimes. And the company’s digital customer is much more valuable than its regular customer: The chain sees increased frequency and incremental transactions from digital diners, as well as an additional 1-2 visits per year. So just how powerful is Panera’s digital journey? In 2017, the company did $1.2 billion in digital sales (30% gross sales through digital). Additionally, Panera has a 5-star mobile app rating and 30 million MyPanera Members.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail