Jocelyn Schoolsky

Jocelyn Schoolsky

Recent Posts

Can Chatbots Deliver a Fashionable Service?

Posted by Jocelyn Schoolsky on Mar 10, 2017 10:56:54 AM

With an ever-changing landscape of hot new retail technology trends, it's hard for retailers to figure out where to focus their strategy and budgets. First it was beacons, now it's chatbots and virtual assistants (VA), who knows what's next?

GPShopper's recent report "Reality of Retail Tech" revealed that only 21 percent of consumers felt that virtual assistants like Amazon Echo and Google home will improve their shopping experience while a mere 9 percent of consumers think that chatbots will positively impact their shopping overall. In fact, more than half of consumers, a whopping 59%, don't even want to use chatbots while shopping. So, should fashion retailers even consider implementing them and if so, what's the best way to do it?

In fashion, excellent customer service is essential. If done right, there is most certainly a way to incorporate chatbots to deliver on customer service. Chatbots allow retailers to scale their ability to communicate in real-time with customers, assisting with sizing, shipping status, product suggestions, store hours and in some cases even answering complex questions without the customer ever knowing they were helped by artificial intelligence.

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Topics: Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Apparel Retail

Picture Perfect: AR Tips for Beauty Brands

Posted by Jocelyn Schoolsky on Mar 9, 2017 3:12:02 PM

Technology has undoubtedly changed the way we shop for cosmetics. Major beauty brands are increasingly looking for new and innovative ways to connect with their consumers – one method being augmented reality (AR). 

With top retailers now capturing up to 50% of their sales on mobile, innovative mobile solutions with AR are becoming more and more prevalent. According to GPShopper’s “Reality of Retail Tech” report, 58 percent of consumers who would like to use AR while shopping want to use it to see how certain items might look in a different color before buying. Though there are numerous augmented reality beauty apps in the market, apps like L’Oreal Makeup Genius, Sephora Virtual Artist Product Try-on, ModiFace, Honest Beauty, Urban Decay Vice, COVERGIRL BeautyU, YouCam Makeup: Selfie Makeover and OPI Nail Studio have been hugely successful.

Testing is vital to today’s buyer. Potential customers want to interact with a company’s products through their smartphone, even before visiting a store. The Consumer Technology Association reported that more than half of shoppers who use mobile devices, indicate they prefer to research on their devices rather than talk to store employees.

The following is a list of must haves for any successful augmented reality beauty app:

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Topics: Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Beauty Retail

Brands to Watch in 2017

Posted by Jocelyn Schoolsky on Jan 24, 2017 11:01:39 AM

As we turn our attention to a new year there are several brands I’ll be keeping a close eye on in 2017. From fast fashion and beauty to athleisure and accessories, these companies are leveraging digital with a mobile focus to reach their fans wherever they are.

Fast Fashion

If there’s one thing I know, it’s that fast fashion is here to stay. Speaking of fast fashion, boohoo is quickly becoming an industry leader. The UK-based retailer has grown quite rapidly and is giving its competitors a run for their money by offering affordable yet quality fashion. Boohoo clearly understands its consumer, and continues to push boundaries by adding additional brands to its portfolio, offering targeted promotions, expanding internationally and engaging with its customers on a daily basis via social media. Per recent news, boohoo is also expected to acquire Nasty Gal for $20 million. In a world where most retailers are shuttering stores and filing for bankruptcy, boohoo has been on an upward trend and reported a 47% increase in total sales. Its strong digital presence and consumer app has contributed to their extremely loyal customer base - a whopping 5.1 million active users!

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Topics: Mobile Apps, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail

Beauty App Must-Haves for the Millennial Shopper

Posted by Jocelyn Schoolsky on Oct 13, 2016 4:00:00 PM

Hi Beauty Brands, I’m Jocelyn Schoolsky, and I am your customer - a professional millennial female wanting to feel and look her best. 

Outside of work, I’m most passionate about the beauty industry. Not only do I have several close friends that work as makeup artists but I also spend countless hours watching YouTuber’s like Desi Perkins, Huda Beauty, Jaclyn Hill, Carli Bybel, LustreLux, and Kandee Johnson. In addition to YouTube, I also research products via beauty blogs, MakeupAlley and Snapchat. And guess what? I’m not the only one! There are millions of women just like me that do the exact same thing. 

I want you to build me an app, and I’d like to share why you should do it and how to make it great!

Millennials spend more than 3 hours a day on their mobile phone. Millennials also love shopping apps. And for the first time ever, mobile apps are outpacing mobile web commerce. Before you know it, apps will outpace desktop. If one of my favorite brands has an app, I am far more likely to shop with them. Why is that you ask? That app is at the forefront of my device and always top of mind and I expect to be treated like a VIP for having it.

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Topics: Mobile Apps, Push Notifications, Location-Based Marketing, Omnichannel Retail, Best Practices, Beauty Retail

App of the Week: Nordstrom

Posted by Jocelyn Schoolsky on Jul 12, 2016 9:30:00 AM

Aside from Amazon, I find myself using  Nordstrom's app most often. And unless you’ve been living under a rock, you're likely familiar with the 115 year old retail chain. So why bother downloading the app? 

Well, I’ll tell you why...

  1. I’m a Millennial. I love a good bargain. Nordstrom price matches. Meaning, if a competitor is running a sale, they will honor the price. Just type “Priced Matched” in the app’s search bar and you’ll find a lengthy list of discounted items.

  2. If you are a Nordstrom cardholder like myself, you can manage your points and rewards from within the app. Save a tree and redeem your Nordstrom Notes digitally. It’s great to see exactly how many points I have and how close I am to my next $20.00 reward. 

  3. Need some inspo on the go? Take a quick peak at Nordstrom’s Style blog. The content is great and very accessible in-app. On the flip side, their Instagram: Through Our Eyes feed is not shoppable. Bummer! 
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Topics: Mobile Apps, Market Research, Omnichannel Retail, Apparel Retail