Hi Beauty Brands, I’m Jocelyn Schoolsky, and I am your customer - a professional millennial female wanting to feel and look her best.
Outside of work, I’m most passionate about the beauty industry. Not only do I have several close friends that work as makeup artists but I also spend countless hours watching YouTuber’s like Desi Perkins, Huda Beauty, Jaclyn Hill, Carli Bybel, LustreLux, and Kandee Johnson. In addition to YouTube, I also research products via beauty blogs, MakeupAlley and Snapchat. And guess what? I’m not the only one! There are millions of women just like me that do the exact same thing.
I want you to build me an app, and I’d like to share why you should do it and how to make it great!
Millennials spend more than 3 hours a day on their mobile phone. Millennials also love shopping apps. And for the first time ever, mobile apps are outpacing mobile web commerce. Before you know it, apps will outpace desktop. If one of my favorite brands has an app, I am far more likely to shop with them. Why is that you ask? That app is at the forefront of my device and always top of mind and I expect to be treated like a VIP for having it.