Jocelyn Schoolsky

Jocelyn Schoolsky

Recent Posts

Shop.org 2018 Recap: In-store Technologies and Community

Posted by Jocelyn Schoolsky on Sep 20, 2018 9:00:00 AM

After three fun filled days in Vegas, it’s time to go home. And while I’ve attended Shop.org five different times, I still left with new connections and a plethora of knowledge. This year, the topics I found most interesting were surrounding in-store technologies and community.

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Topics: Omnichannel Retail, Retail Industry Research, Mobile Payments

Keeping Up with the Holiday Consumer

Posted by Jocelyn Schoolsky on Sep 13, 2018 8:30:00 AM

Half of all shoppers have had problems with retailers during the holidays - primarily with shipping and inventory management. Our latest consumer survey uncovered this and more of their pet peeves, as well as what they want most from retailers during this busy shopping season.

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Topics: Omnichannel Retail, Retail Industry Research, Mobile Payments

2018 Mobile Retail Holiday Planning Checklist

Posted by Jocelyn Schoolsky on Sep 4, 2018 5:00:00 PM


Last year, Adobe reported $108.2 billion in online sales generated between November and December, an increase of 14.7 percent year over year. In response, we’ve designed an in-depth mobile holiday checklist to help you achieve maximum success across all of your digital channels.

Learn the best timing for:

  • Increasing your paid search ads
  • Load and scale testing your app, and hardening your app code
  • Introducing new video content
  • Sending your customers shipping deadline reminders
  • Shifting your marketing focus to the last-minute shopper 

Download Checklist

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Topics: Omnichannel Retail, Mobile Retail Apps, In-Store Experience, Retail Industry Research

Our 5 Favorite In-store Experiences

Posted by Jocelyn Schoolsky on Aug 28, 2018 9:00:00 AM

Great in-store experiences keep the customer coming back for more. The real question is, can better in-store shopping practices increase dollar spend and brand loyalty?

After visiting dozens of stores across the country, I wanted to share my favorite in-store experiences with you. Below is a list of the criterion I used to measure each:

  • Is the store Instagrammable?
  • Does the brand offer an interactive experience?
  • Is merchandise organized and easily shoppable with little clutter?
  • Are the store associates attentive and helpful but not overly salesy?
  • Is the store inventory and décor unique?
  • Does the retailer allow customers to test out or sample products?
  • Is their great cell reception in-store? If not, does the store offer Wi-Fi?
  • If the retailer or brand has an app, do they offer in-store mode or utilize personalized geofence push notifications?
  • Is the checkout process seamless?
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Topics: Omnichannel Retail, Retail Industry Research, Mobile Payments

How Off-Price Retail Can Take Advantage of Mobile Trends

Posted by Jocelyn Schoolsky on Aug 7, 2018 5:00:00 PM

Off-price retailers are projected to increase profits by 5.4% this year, and it’s no coincidence that this growth comes when e-commerce is finally a commonplace in the sector.

Five years ago, when the broader universe of apparel, home and accessories brands had perfected online and were venturing into mobile commerce, off-price retailers were struggling to accurately reflect inventory available for purchase beyond the store. But as supply chains and real-time inventory technologies have become more efficient in recent years, offering customers an omni-channel shopping experience has become a no-brainer for off-price retailers like T.J. Maxx.

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Topics: Omnichannel Retail, Retail Industry Research

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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