The latest update to GPShopper's mobile commerce and engagement platform allows retail clients to enhance their mobile apps with animated GIFs, emojis, and additional opportunities for personalized marketing.
With Platform 4.6, retailers can advantage of the following features that are only available with GPShopper:
Control Center now supports animated GIF banners! Marketers can use animation to promote flash sales, new items, and promotions to their entire app audience or a specific segment of users based on geographic region, gender, spend threshold or any other defined customer group for maximum impact.
Emojis can now be displayed in the push notification bar as well as the inbox, adding fun to the customer app experience. Emojis can easily be peppered into push messages using GPShopper's Control Center.
Retailers can collect email addresses from app users as they give feedback for ongoing outreach.
Promotions using smart segmentation increase app traffic and conversions.