Lauren Hand

Lauren Hand
Lauren Hand is the Marketing Director for GPShopper.
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Recent Posts

GPShopper Platform 4.6 Gets GIFy With It

Posted by Lauren Hand on Aug 23, 2017 10:03:00 AM

The latest update to GPShopper's mobile commerce and engagement platform allows retail clients to enhance their mobile apps with animated GIFs, emojis, and additional opportunities for personalized marketing.

With Platform 4.6, retailers can advantage of the following features that are only available with GPShopper:

GIF Banners
Control Center now supports animated GIF banners! Marketers can use animation to promote flash sales, new items, and promotions to their entire app audience or a specific segment of users based on geographic region, gender, spend threshold or any other defined customer group for maximum impact.

Emoji Notifications
Emojis can now be displayed in the push notification bar as well as the inbox, adding fun to the customer app experience. Emojis can easily be peppered into push messages using GPShopper's Control Center. 

Email Capture
Retailers can collect email addresses from app users as they give feedback for ongoing outreach. 

Personalized Promotions
Promotions using smart segmentation increase app traffic and conversions.

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Topics: GPShopper Clients, Press, Mobile Apps

Mobile Marketer: Tilly's Taps AR and YouTube Star Shonduras for In-Store Push

Posted by Lauren Hand on Aug 8, 2017 11:06:54 AM

Excerpts from an article in Mobile Marketer
Written by Robert Williams

Tilly's, the teen retailer with 221 stores in the U.S., launched a mobile scavenger hunt this week that urges shoppers to visit its stores and win discounts. The promotion uses augmented reality (AR) to let app users search stores for prizes. 

Shonduras, the online star with more than 1 million subscribers on his YouTube channel, is hosting the contest and frequently hints to mobile users where to collect virtual coins in stores. Android and iOS users who collect enough coins are then offered prizes and discounts, as Shonduras demonstrates in a YouTube video. The scavenger hunt runs August 1-14.

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Topics: Press, GPShopper Clients, In-Store Mobile, Mobile Apps, Apparel Retail, Benchmarks & Statistics, Lifestyle Retail, Omnichannel Retail, Location-Based Marketing

GPShopper's "Ludicrous Mode" Increases App Speed by 1200%

Posted by Lauren Hand on Jul 28, 2017 9:51:25 AM

We recently announced the launch of GPShopper Platform 4.5, which allows retail clients more control of their apps and enhances the user shopping experience with speed, personalization and a direct line for feedback. The most buzzed about feature with the Platform 4.5 update is Ludicrous Mode - creating apps so fast, they're barely legal.

Ludicrous Mode uses intelligent fetching & caching of content to display category browse results and product detail pages instantaneously (20 milliseconds to be exact, making it the fastest app load time on the market) for the ultimate end-user experience.

GPShopper clients such as boohoo are taking advantage of the innovative new technology, and with an impressive 1200% speed increase on the shopping experience, app users are navigating through the app and buying with nearly no delays or spinners. This order of magnitude improvement in speed and user experience is the result of proprietary caching strategy.  

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Topics: Mobile Apps, Apparel Retail, Benchmarks & Statistics, GPShopper Clients, Lifestyle Retail, Omnichannel Retail

GPShopper Wins Communicator Awards for 3 Client Retail Apps

Posted by Lauren Hand on May 17, 2017 11:52:43 AM

We are proud to announce that GPShopper's work for Foot Locker, Steve Madden and True Religion has been recognized by the 2017 Communicator Awards! The mobile apps were judged on the basis of creativity and excellence in marketing and communications. All three retailers demonstrate Best Practices in Shopping and Lifestyle apps, offering their customers exclusive content and a seamless and engaging shopping experience. 

Foot Locker: No Lines, More Sneakers

Foot Locker knows how important style is to its target consumer - the diehard "sneakerhead" - and having access to the freshest launches is a vital part of brand loyalty. The retailer's new app-based feature is designed to make the exclusive sneaker release experience seamless and convenient.

Launch Locator solves for the inconvenience of customers having to wait in line for popular shoe releases (which also resolves a safety issue that was prevalent in the sneaker industry storefronts). Foot Locker, Footaction, and Champs Sports customers can, instead, reserve upcoming sneaker releases straight from their phones, avoiding lines.

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Topics: Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Press, Apparel Retail

Publishers Bring Stories to Life With AR

Posted by Lauren Hand on Mar 16, 2017 2:05:48 PM

Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world. Think: Warby Parker's website feature, Virtual Try-On, which allows customers to upload a selfie and get a realistic idea of how a new pair of frames will look on them, helping facilitate the decision process and guide the sale. Or Uniqlo's Magic Mirror, a virtual fitting and dressing system for customers to test clothes in different colors without physically changing.

GPShopper recently surveyed over 1,100 American consumers to determine their awareness of a number of retail technology trends and how they want to use those technologies in their shopping experience. The study, “Reality of Retail Tech,” conducted online with third party research firm YouGov, found that 58% of shoppers who would like to use AR while shopping want to use it to see how certain items might look in a different color before buying.

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But apparel and accessory brands aren't the only retailers who can leverage AR to engage customers. 50% of those surveyed want to use AR to get additional information about a product, such as ingredients or the materials used. Who better to deliver AR-enabled information than those in education? 

Retailers in the publishing and educational media industry can benefit greatly from the technology, giving customers a more rich, supplemental experience as print media becomes a personal preference instead of the necessary vehicle for consuming content that it used to be. There are plenty of ways that these retailers can leverage AR to offer a fun and engaging mobile app to students, parents and teachers, building brand loyalty and increasing conversions along the way.  

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Topics: Market Research, Mobile Apps, Omnichannel Retail, Best Practices, Benchmarks & Statistics