The basis of being a successful marketer is the ability to connect to your customers. With the influx of technology we can now reach more customers today than ever before. We can segment our messaging with practically a 1-to-1 conversation, yet the simple connection we seek becomes harder to obtain. For a CMO at the helm marketing organization it’s easy to lose sight of your brand’s unique voice, especially when you are keeping up with the latest industry trends, mountains of data, and rigorous marketing processes.
The mark of a game-changing CMO is being able to talk to your customers and know what you are saying is real. It’s “real” when the conversation is authentic, and the data proves your point. Basically, the right side of side of your brain must talk using your true voice, while the left side of your brain has to look at the data to see if you are really connecting.