Maya Mikhailov

Recent Posts

Stop Measuring Mobile Incorrectly – It’s Conversion Per VisitOR, Not Conversion Per Visit

Posted by Maya Mikhailov on Feb 9, 2016 9:30:00 AM

This is the third in a four-part series helping retailers plan their 2016 mobile strategy. Read the preceding posts,"Mobile was Huge for Holiday 2015... Now What?" and "If They Cannot Search for You, They Will Find Another."

Yes, people on mobile devices browse a lot. Why is this a bad thing? Cross-device shopping is the new normal for a majority of consumers. Google found that mobile is an important tool through the purchase cycle with 41% using mobile devices at the start of their research process, 61% in the middle and 19% at the end. In certain categories such as apparel, over 65% of research starts on the mobile device.

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Topics: Mobile Apps, Loyalty, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices

If They Cannot SEARCH for You, They Will FIND Another.

Posted by Maya Mikhailov on Feb 2, 2016 8:30:00 AM

This is the second in a four-part series helping retailers plan their 2016 mobile strategy. Read the first part of this series, "Mobile was Huge for Holiday 2015... Now What?"

Search and discovery are not just important for your web properties, but for your mobile ones as well. Playing the app game now has the same rules as web search – know your SEO and optimize for maximum discovery. This applies to both how the apps are found and what content is in them.

However, what is commonly overlooked is that desktop search visibility may differ from mobile search visibility, and having a strategy for the former does not give you guaranteed results for the latter. Know how your mobile web properties may compare and make sure all relevant content pages are mobile-optimized. That might be easier with an overall responsive template vs an adaptive strategy for mobile web.

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Mobile was Huge for Holiday 2015…Now What?

Posted by Maya Mikhailov on Jan 26, 2016 9:32:40 AM

This is the first in a four-part series helping retailers plan their 2016 mobile strategy. 

Didn’t you hear? E-commerce was huge this holiday. And the most significant e-commerce growth came from mobile. In fact, mobile’s influence on holiday sales was so big that we still can’t stop talking about its impact on retailers. Well, that and the weather. It was too warm (but not anymore).

But this is not one of the thousand blog posts or breathless tech press headlines illustrating how mobile reached an important tipping point as a consumer channel this holiday. Though, did you know shoppers spent over $950M on mobile black Friday alone (couldn’t resist just one more stat)?!

Holiday is over, and now your organization has to do something about the shift in behavior due to a 5” screen that is glued to your shopper’s hand. So what did we learn and what can you do about it as you plan your 2016 Mobile Strategy?

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Topics: Mobile Apps, Wearables, Location-Based Marketing, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season

How to Approach Mobile App Evolution in 2015

Posted by Maya Mikhailov on Jan 22, 2015 11:17:00 AM

Article origially appeared in Internet Retailer

Written by Maya Mikhailov
EVP and co-founder, GPShopper

Iteration, customer feedback, marketing, CRM—these are some of the things that help create the best apps. And the need for truly great mobile app experiences has never been greater.

It’s 2015 and whether you’re planning your first mobile launch or updating an existing mobile program, there are several key points to consider in order to ensure your mobile strategy is successful this year.

First, your mobile app is not your web site nor your mobile website. Last year, mobile was still seen by many businesses as primarily an m-commerce tool. This isn't wrong so much as it is an incomplete picture.

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Topics: Press

Top 5 Mobile Lessons Learned in 2014

Posted by Maya Mikhailov on Dec 30, 2014 9:00:00 AM

Written by Maya Mikhailov
EVP and Co-Founder, GPShopper


2014 has been a monumental year for mobile marketing and commerce, now representing 57.1% of all ecommerce sales during the heaviest shopping days of the year. Aside from some new buzzwords (wearables!) what have marketers learned this year in mobile strategy? 

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Topics: Mobile Apps