This is the last in a four-part series helping retailers plan their 2016 mobile strategy. Read the preceding posts, "Mobile was Huge for Holiday 2015... Now What?", "If They Cannot Search for You, They Will Find Another", and "Stop Measuring Mobile Incorrectly."
Making an app well-designed and usable is just the tip of the iceberg of mobile application strategy. Under the surface is performance, security and reliability. There were some notable and very public crashes this holiday season from omnichannel retailers. But even those that didn’t black-out saw significant increases in traffic and a slowdown of their digital properties. In mobility, handling app scale can involve different strategies from mobile web scale. Apps can take advantage of even more local device caching. However, on the flip side, they can also generate a lot more load - even on a smaller user base.
Security is another issue that often takes a back seat to app design. As apps become a bigger player in commerce, application security must be included in the conversation. Although apps have natural defenses against certain types of attacks, they are not immune to malicious players.