Simon Schwartz

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Apple 'Turns It Up To 11'

Posted by Simon Schwartz on Jun 12, 2017 2:52:35 PM

Apple kicked off its annual Worldwide Developers Conference (WWDC) last week by announcing and previewing its upcoming iOS 11, which will be released this Fall. iOS 11 offers several key enhancements including a redesigned App Store experience, Person to Person Apple Pay, ARKit & Business Chat. Check out the details and how they may affect your apps below. 

Businesses Get Chatty

Apple is introducing the opportunity for brands to interact with customers directly from the Messages app for sales, service and support. Built as an iMessage app extension, the Business Chat functionality will be accessible from your app, Safari, Siri, Spotlight Search and Maps. Based on Apple’s introduction of Apple Pay iMessage integration, it is highly likely that transaction processing for iMessage orders will rely on Apple Pay as the standard payment method. Through this offering, Apple is bridging core iPhone functionality with third-party apps to create a seamless user experience and increase engagement.

Apple Pay Everyone…Everything…Everywhere

Peer to peer payment competition is heating up with Apple’s introduction of Person to Person payment capabilities via Apple Pay and iMessage. With iOS 11, users will be able to send or request money directly in iMessage through the iMessage Apple Pay app. All that a user must do is enter a payment amount and authenticate payment through the standard Apple Pay payment sheet. Users receiving money will conveniently have it stored on a virtual “Apple Pay Cash” card that can be used in-app or in-store as a payment method.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Mobile Payments

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