You have worked long and hard on your social media following. This is a community you contribute to each day, all day. What a wonderful platform to spread the message of your mobile app than an audience whose attention you have already earned and continue to foster day to day. You can start by announcing the launch of your app to your social followers by including a link to download the app on your Facebook, Twitter, LinkedIn, & Google+ pages.
Host Social Contests by encouraging people to tweet and share content on their social networks promoting your app. Reward them by selecting a random person each week to win a Promo Code.
Retailer Best Practices
Sephora is a examples of companies who have hosted successful social contests. With 6 million likes on their Facebook page, Sephora celebrated their 15-year anniversary with a ‘Sweet 15 Sweepstakes’. Customers had the opportunity to win a 5-day, all-inclusive trip to Costa Rica by just filling out an entry form on their Facebook page.
Video is another way to go and we are only talking 6 second videos. Using the top trending #howto hashtag post a series of vines that customers will find informative and useful. You can also create a Product Video with personality much like Dollar Shave Club with their hilarious video featuring a sword, a life-sized teddy bear and fast-talking wise guy who literally talks you out of buying those “vibrating razors that include a flashlight”. This video has received over 18 million views on YouTube.
Hashtag Campaigns are a more guerilla style to approaching social media. A great example is Taco Bell’s #onlyinthapp campaign where they blacked out their Twitter, Facebook, Instagram, Tumblr and YouTube accounts prompting fans to download the app directly, using the hashtag #onlyintheapp. With over 10 million likes on Facebook and an Instagram following of over 4.8 million, the hashtag #onlyintheapp was mentioned 426 times within in one hour of the announcement, according to Topsy.
Another example of a campaign is Snickers’ most recent addition to their “You’re Not You When You Are Hungry” campaign, which has evolved into a more creative interactive campaign “Who are you when you are hungry”. Consumers are now invited to share their hungry alter egos. The brand has shifted from consumption to creation by turning the initial campaign over to the customers to share their “hangry” stories in the form of an uploaded photo or video as well as a mobile optimized campaign meme generator, snickersmeme.com utilizing the hashtag #EatASNICKERS. 10 finalists will be chosen and consumers will be able to vote for their favorite. The winner receives $50,000 and takes over the Youtube homepage for a day.
Learn more about the Ten Must-Have Mobile App Features for generating in-store engagement.