Beacons and the Future of Mobile Shopping

Posted by Lauren Hand on Jul 8, 2014 8:45:51 AM
Lauren Hand

RIOMany retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data.

Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:

* what beacon technology is and how it works
* how to use beacon technology to improve consumers’ in-store shopping experiences
* lessons from retail brands that are currently using the technology
* what’s next for beacon technology
* so much more!


On Wednesday, July 17th, Retail Online Integration is presenting a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). This show is a robust online experience, designed to bring the hottest retail and e-tail marketing and e-commerce topics, experts, and technology right to your computer, at no cost to you.

Register here.

Topics: Beacons, Mobile Apps, Industry Events, Omnichannel Retail