How to Market your Mobile App and Drive Downloads

Posted by Lauren Hand on Feb 18, 2015 9:30:00 AM
Lauren Hand

GPShopper_Notebook_ReportsMobile apps are one of the most effective tools retailers have to engage their customers, both on-the-go shoppers as well as those browsing in-store. But many are daunted by the challenge of driving those initial app downloads. Simply submitting to the App Store or Google Play upon launch doesn't guarantee that your customers will take action to download (and keep!) your app on the prime real estate that is their smartphone. 

This March, GPShopper will release an eBook Guide for retailers that will share proven methods of successful app promotion. Request it now and receive it in your inbox the moment it is published.

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Fortunately, there are a handful of simple ways to entice your customer to take action and download your app, including:

  • Launch email announcements
  • Blast campaigns
  • Cross-channel marketing
  • Hashtag campaigns
  • Mobile ad buys
  • App store optimization
  • In-store promotions, like POS reminders and signage 
  • App store optimization


Topics: Mobile Apps, Industry Events, Omnichannel Retail