The #1 Tip for Omnichannel Retail Success

Posted by GPShopper on Apr 9, 2014 11:09:47 AM

What’s the key factor in achieving omnichannel retail success? According to 15 out of 20 of Retail Online Integration Magazine’s Top Women in Omnichannel Retail, it’s thinking like the customer.

Here are the highlights:

Kyle Andrew, SVP and Global Brand Director, Kate Spade Saturday
TIP: Put the customer first. Think about it from her perspective - she doesn't care what channel she's shopping in, she just wants it to be easy.

Barbara Bradley Baekgaard, Co-Founder and CCO, Vera Bradley
TIP: Shop through your customers' eyes.

Christina Callas , SVP of E-Commerce and Digital Marketing, Hudson's Bay Company
TIP: Think like the customer!

Bernice Clark , SVP of Marketing, Macy's
TIP: At Macy's, we're fortunate to live by a motto that was coined over 100 years ago: "Be everywhere, do everything, never fail to astonish the customer."

Kimberly Colby, EVP of Design, Vera Bradley
TIP: We know our customer shops across multiple selling channels, so we're continually evaluating how to simplify the shopping experience for her by tailoring our product lines accordingly.

Elizabeth Crystal , CMO and EVP of Marketing, Express
TIP: Put your customer in the center, keep your brand relevant with its target audience and stay at the pulse of the marketplace.

Beth Guastella , President and COO, giggle
TIP: Put the consumer at the center of everything you do!

Valerie Hoecke, SVP of Digital, Benefit Cosmetics
TIP: Putting our customers' needs at the center makes it obvious we need a shared vision for omnichannel as well as helps combat channel conflict internally.

Joy Howard , VP of Global Marketing, Patagonia
TIP: Pay close attention to what drives your customers to interact with your brand and each other online, then use those insights to drive interaction in-store.

Sheri McCoy , CEO, Avon Products, Inc.
TIP: Find out what your customers need and when they need it; then create touchpoints for them to receive a fulfilling experience.

Susan Neal, EVP of Marketing, E-Commerce and Digital Technology, Men's Wearhouse
TIP: Start always with the customer.

Deborah Podberesky, EVP and General Manager, Old Navy
TIP: Always think about the customer first through any experience.

Catherine Sadler , Global CMO, Banana Republic
TIP: Consumers now engage wherever and whenever they desire and are seeking personal and relevant brand interactions at each and every touchpoint.

Leontyne Green Sykes, CMO, Ikea
TIP: Keep the consumer at the center and respond to how consumers want to engage with the brand.

Catalina Maddox-Wagers , SVP, Chief Merchandising and Marketing Officer, Things Remembered
TIP: Always consider the customer experience.

Read the full article here.

Topics: Mobile Marketing, Mobile Apps, Omnichannel Retail

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