Here are the highlights:
Kyle Andrew, SVP and Global Brand Director, Kate Spade Saturday
TIP: Put the customer first. Think about it from her perspective - she doesn't care what channel she's shopping in, she just wants it to be easy.
Barbara Bradley Baekgaard, Co-Founder and CCO, Vera Bradley
TIP: Shop through your customers' eyes.
Christina Callas , SVP of E-Commerce and Digital Marketing, Hudson's Bay Company
TIP: Think like the customer!
Bernice Clark , SVP of Marketing, Macy's
TIP: At Macy's, we're fortunate to live by a motto that was coined over 100 years ago: "Be everywhere, do everything, never fail to astonish the customer."
Kimberly Colby, EVP of Design, Vera Bradley
TIP: We know our customer shops across multiple selling channels, so we're continually evaluating how to simplify the shopping experience for her by tailoring our product lines accordingly.
Elizabeth Crystal , CMO and EVP of Marketing, Express
TIP: Put your customer in the center, keep your brand relevant with its target audience and stay at the pulse of the marketplace.
Beth Guastella , President and COO, giggle
TIP: Put the consumer at the center of everything you do!
Valerie Hoecke, SVP of Digital, Benefit Cosmetics
TIP: Putting our customers' needs at the center makes it obvious we need a shared vision for omnichannel as well as helps combat channel conflict internally.
Joy Howard , VP of Global Marketing, Patagonia
TIP: Pay close attention to what drives your customers to interact with your brand and each other online, then use those insights to drive interaction in-store.
Sheri McCoy , CEO, Avon Products, Inc.
TIP: Find out what your customers need and when they need it; then create touchpoints for them to receive a fulfilling experience.
Susan Neal, EVP of Marketing, E-Commerce and Digital Technology, Men's Wearhouse
TIP: Start always with the customer.
Deborah Podberesky, EVP and General Manager, Old Navy
TIP: Always think about the customer first through any experience.
Catherine Sadler , Global CMO, Banana Republic
TIP: Consumers now engage wherever and whenever they desire and are seeking personal and relevant brand interactions at each and every touchpoint.
Leontyne Green Sykes, CMO, Ikea
TIP: Keep the consumer at the center and respond to how consumers want to engage with the brand.
Catalina Maddox-Wagers , SVP, Chief Merchandising and Marketing Officer, Things Remembered
TIP: Always consider the customer experience.