"Some beacon vendors such as GPShopper enable beacon management with a proprietary platform to help them maintain oversight of the growing number of beacons many retailers are deploying. For retailers and eBusiness leaders who are considering deploying beacon technology throughout the enterprise, beacon device management is a must-have feature."
By Adam Silverman
March 12, 2014
It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors embedded within physical locations.
For consumers, beacon technology allows for enhanced experiences that are contextual based on location. For retailers, beacons unlock additional customer insight and targeting capabilities that drive both revenue and improved service.
This report aims to provide eBusiness leaders with an understanding of beacon technology and how beacon-based location services within brick-and-mortar stores will transform the customer experience.