NEW YORK, NY – October 10, 2013 – GPShopper announces Beacons, an innovative way to engage consumers with an in-store retail experience. Utilizing the new Bluetooth Low Energy (BLE) standard, compatible with Apple’s iBeacon framework, Beacons bring the power of mobile location marketing to the in-store consumer’s iPhone or Android smartphone.
The Beacons solution allows a retailer or brand to introduce micro-location messaging and personalized targeting to indoor locations in an efficient and easy-to-manage way. Beacons can be used for entry/exit messaging, cash-wrap notifications, in-aisle promotional targeting as well as store-level heat-mapping and analytics. Shoppers can receive instant information on their phones related to their favorite products, tailored promotions and immediate customer support for an enriched in-store experience.
Combining GPShopper’s award-winning mobile Platform with their new Beacons capability brings retailers and brands an end-to-end mobile marketing solution with a robust content management system and detailed reporting. As mobile experts, GPShopper can assist retailers in deploying applications which can interact with the BLE devices to trigger videos, personalized promotions, products, Look Book and more, all of which can be managed on a store-by-store or national level. The solution is easy and efficient to set up using GPShopper’s toolsets and small BLE devices, which can be positioned throughout a store and are available as either a standard wall plug or a battery-operated unit.
“Adding Beacons to GPShopper’s Platform allows retailers to observe a never before seen 360-degree view of consumers, from online consideration to real-world browsing to in-store activity and purchase,” Alex Muller, CEO, GPShopper. “Additionally, consumers using smartphones are empowered by a personalized and targeted in-store experience.”
For retailers and brands who already have a mobile application, GPShopper has an SDK (Software Development Kit) for iPhone and Android applications to allow brands to take advantage of the Beacons management toolset and reporting in their existing applications.
GPShopper, develops award-winning mobile solutions for major retailers and brands to drive sales, increase in-store engagement and promote brand loyalty. The company’s solutions deploy a highly interactive and analytics-based approach to mobile commerce, loyalty, merchandising and marketing. Our industry-leading, enterprise-class, mobile platform includes a complete suite of mobile CRM and reporting tools allowing for a truly operational mobile approach. Clients include Express, Best Buy, bebe, The North Face and F. Schumacher & Co., among others. GPShopper’s applications and mobile websites have won awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA), eTail, AT&T and Intel for excellence in mobile innovation. GPShopper was also a 2013 Webby Award Honoree for their mobile application for The North Face.
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