Apple Introduces Touch ID to Retail Apps

Posted by GPShopper on Jun 16, 2014 5:50:41 PM

Touch ID for RetailersWritten by Chantal Tode
Mobile Commerce Daily

Until now, the fingerprint authentication technology, Touch ID, could only be used for Apple-related functions such as unlocking a phone, purchasing apps and digital goods from iTunes and the App Store. With iOS 8, anyone who makes an iPhone app will be able to enable fingerprint authentication, meaning users of their apps can log-in without the need for a password or username.

“We are very excited about Touch ID for third-party apps,” said Maya Mikhailov, executive vice president and co-founder of GPShopper. “Exposing Touch ID in retail apps means that mobile shoppers will no longer have to remember their passwords. This will lead to easier log-in and undoubtedly higher app cart conversion."

“Touch ID will also make mobile wallet and mobile card adoption easier for the same reasons," she said. “No more digging around your purse looking for that lost store or loyalty card to get discounts. Those of us who have been using Touch ID to buy apps from iTunes, which according to Apple is above 80 percent of iPhone5 users, know the huge impact it has on app download ease.”

iOS updates are typically quickly adopted by iPhone owners, meaning iOS 8’s implications could felt as soon as the upcoming holiday season, as the software will roll out in the fall. This means retailers should be thinking now about to take advantage of the new offerings. This will go a long way toward streamlining the mobile user experience and could have a big impact on how much apps are used.

Apple's latest mobile operating system update, iOS 8, is likely to have several implications for retailers, the biggest of which could be from making Touch ID available to third party developers, extensions and widgets. IOS updates are typically quickly adopted by iPhone owners, meaning iOS 8’s implications could felt as soon as the upcoming holiday season, as the software will roll out in the fall. This means retailers should be thinking now about to take advantage of the new offerings.

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Topics: Press, Mobile Apps, Market Research, Omnichannel Retail