They were challenged with the desire to bring enhanced personalization to their customers and wanted their loyalty members to receive instant push notifications of rewards earned and other exclusive offers conveniently via their mobile device.
Originally, PacSun had a mobile wrap but knew that in order to deliver loyalty to their customers successfully, creating a native mobile app was the right approach. To do this , they had GPShopper build the app and utilized their Demandware cartridge to complete the integration to their commerce loyalty program. Since launching the app this summer, app downloads and visitors have increased tremendously and the app now ranks consistently in the top 50 lifestyle apps.
So what can you learn from PacSun’s mobile app approach to loyalty? Join GPShopper and Demandware as they invite PacSun’s VP of IT, Coleen McNally to share tips and strategies on how to build a top rated and world class mobile app. Join our upcoming webinar on Tuesday, September 22nd at 3pm.
Building a World Class Mobile App with PacSun
Tuesday, September 22nd