Can Apple Flick the Android-to-iPhone Switch at WWDC 2016?

Posted by GPShopper Press Coverage on Jun 14, 2016 9:30:00 AM
GPShopper Press Coverage

Article in ComputerWorldComputerworld-logo.png
Written by Jonny Evans

We are seeing numerous surveys and Apple-related data points this week as the industry prepares for Apple’s WWDC. In sum they suggest Apple stands at a critical moment, while its potential to woo customers from other platforms now appears entrenched.

Strong interest in Watch 2

Apple may also take heart as a second survey from GPShopper offers positive insights for Apple’s smart watch -- 23% of consumers are considering getting the Apple Watch 2 when it is announced, with most willing to pay “at least” $300.Apple-Watch-2.png

The survey also reveals potential for Apple to exploit iOS and Apple Watch in retail markets, through a combination of retail loyalty schemes and Apple Pay payments.

  • Nearly 1/4 of consumers wouldn’t make a purchase on the Apple Watch because they are worried it would be an impulse purchase.
  • 63% of consumers wouldn’t make a purchase for more than $100 through the Apple Watch.
  • Consumers are more likely to engage with a brand’s app on the watch if they can do things like get coupons (41%) or access customer loyalty programs (32%).

WWDC will primarily consist of a series of deeply transformative software announcements this year – but these significant service announcements will underpin all the rest of Apple's empire and may well provide a little more impetus for users of other platforms to switch.

Read the full article in ComputerWorld


Topics: In-Store Experience, Retail Tech News, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail, Mobile Payments

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GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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