We are seeing numerous surveys and Apple-related data points this week as the industry prepares for Apple’s WWDC. In sum they suggest Apple stands at a critical moment, while its potential to woo customers from other platforms now appears entrenched.
Strong interest in Watch 2
Apple may also take heart as a second survey from GPShopper offers positive insights for Apple’s smart watch -- 23% of consumers are considering getting the Apple Watch 2 when it is announced, with most willing to pay “at least” $300.
The survey also reveals potential for Apple to exploit iOS and Apple Watch in retail markets, through a combination of retail loyalty schemes and Apple Pay payments.
- Nearly 1/4 of consumers wouldn’t make a purchase on the Apple Watch because they are worried it would be an impulse purchase.
- 63% of consumers wouldn’t make a purchase for more than $100 through the Apple Watch.
- Consumers are more likely to engage with a brand’s app on the watch if they can do things like get coupons (41%) or access customer loyalty programs (32%).
WWDC will primarily consist of a series of deeply transformative software announcements this year – but these significant service announcements will underpin all the rest of Apple's empire and may well provide a little more impetus for users of other platforms to switch.