Synchrony Financial has launched the CarCareONE official mobile app to deliver location-based offers and added functionality to over 2 million cardholders via their smartphone. This launch enables 20,000 participating automotive merchants to promote location-based offers directly to their customers.
Location-based promotions with features such as GPS and Tap-to-Call give consumers a seamless experience and allow them to find automotive merchants closest to their location - which is vital when experiencing an emergency or maintenance issue.
The advanatages of a mobile app for auto retailers include:
Two-thirds of gas/convenience shoppers use their mobile device as their primary research tool
85% of searches in gas / convenience retail take place on smartphones
80% of local searches via mobile lead to purchase, often within hours
CarCareONE is breaking ground as one of the first auto-retailers to take advantage of a mobile app to direclty delight, engage and target potential customers to build their brand loyalty and the bottom line.
Find out more about how they are using the mobile app and what other auto retailers can learn from their launch.