Charlotte Russe Shoppers Overwhelmingly Opt In to GPShopper’s Push Notifications
In April, San Diego-based young women’s casual clothing chain Charlotte Russe partnered with proximity retail platform GPShopper on building out its online-to-offline strategy around the idea of the retailer’s regular “Appy Hour” promotions. The “Appy Hour” offers discounts on purchases made in Charlotte Russe’s mobile app or in stores, and a key part of its plan rested on the use of push notifications designed to drive sales and store visits.
On the specific date the case study looked at, April 16, sales were 42 percent higher on average when compared to the previous 20-day period. Meanwhile, unique visitors to the app grew 61 percent over the previous month. In the end, in-store sales dollars wound up being 3.7 times greater than in-app sales figures. Over 500,000 users downloaded the app between its initial launch and July 2015.