Charlotte Russe's Mobile App Featured in Internet Retailer's Hot 100 List

Posted by GPShopper Press Coverage on Dec 15, 2015 10:05:00 AM
GPShopper Press Coverage

Internet-Retailer-logo.pngCongratulations to Charlotte Russe for making Internet Retailer's List of Hot 100 E-Retailers of 2015! 

Charlotte Russe Black FridayFrom the Hot 100 feature: 

Looking for a way to get its mobile visitors into its stores, Charlotte Russe in April launched a marketing campaign targeting its many app users. The retailer held one of its regular “Appy Hour” promotions, offering discounts in its mobile app or in stores. However, this time only app users were notified of the promotion, via an app alert.

 


In-app revenue during the promotion compared with the previous 30 days increased 321%. What’s more, in-store revenue was 3.7 times greater than in-app revenue during the promotion. Unique visitors to the app during the promotion compared to the previous 30 days also increased 61% and time spent in the app rose 16%. The app conversion rate also increased 42%.

Learn more about Charlotte Russe's mobile app success by downloading the full case study

Topics: Retail Tech News, Mobile Retail Apps, Omnichannel Retail, Retail Industry Research, In-Store Experience

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