We are proud to announce that GPShopper's work for Foot Locker, Steve Madden and True Religion has been recognized by the 2017 Communicator Awards! The mobile apps were judged on the basis of creativity and excellence in marketing and communications. All three retailers demonstrate Best Practices in Shopping and Lifestyle apps, offering their customers exclusive content and a seamless and engaging shopping experience.
Foot Locker: No Lines, More Sneakers
Foot Locker knows how important style is to its target consumer - the diehard "sneakerhead" - and having access to the freshest launches is a vital part of brand loyalty. The retailer's new app-based feature is designed to make the exclusive sneaker release experience seamless and convenient.
Launch Locator solves for the inconvenience of customers having to wait in line for popular shoe releases (which also resolves a safety issue that was prevalent in the sneaker industry storefronts). Foot Locker, Footaction, and Champs Sports customers can, instead, reserve upcoming sneaker releases straight from their phones, avoiding lines.
Loyal customers are also incentivized with Head Starts, increasing the chance of reserving a shoe on launch day, by being a VIP loyalty member with each brand. More Head Starts can be earned by being a Platinum or Gold VIP member (based on annual spend at each brand) and by visiting the stores they've chosen for reservations to check-in, utilizing beacon technology.
This gives the sneakerhead community a safe, fair, and convenient avenue to reserve the hottest pairs of shoes, and provides Foot Locker with the opportunity to gain new loyal customers to further increase incremental revenue.
Steve Madden: Marrying Content with Commerce
Last year, Steve Madden launched its mobile commerce apps for iOS and Android, engaging the brand's most loyal customers by connecting content with commerce.
The app is part of the company’s vision of making a consumer feel comfortable to shop wherever they want to - through desktop or mobile web, through the app, or through retail stores. Bringing Steve Madden’s online lifestyle magazine, SM Mag, into the app helps the brand move beyond the storefront, showing products in context, showing consumers what's in fashion rather than just asking them to buy. Last year, Steve Madden launched its mobile commerce apps for iOS and Android, engaging the brand’s most loyal customers by connecting content with commerce.
Steve Madden Mag has the glossy feel of a tangible magazine, stocked with beautiful imagery and engaging content, showcasing the fashion and lifestyle brand’s content in a unique way. Models, musicians and celebrities sport Steve Madden footwear and accessories, and the pages of SM Mag link directly to those products, making it easy for app users to both become inspired and make a purchase.
Other key features include suggestive search, gift guide, wish list, app-exclusive promotional offers, local inventory lookup, Touch ID integration, 3D Touch, and the ability to view and track orders.
True Religion: A Visually Beautiful Shopping Experience
Last year, True Religion launched its mobile commerce apps for iOS and Android, bringing the retailer's most loyal customers a beautiful shopping navigation and exclusive early access to Private Sale Events. Exclusive offers are delivered within the app and by push notifications, which are stored in an inbox for convenient access.
Additional features include Instagram, allowing app users to find apparel inspiration and a digital look book, and Barcode Scanner to scan items in-store for additional product details and photos.
Touch ID allows users to easily and quickly sign in, giving them quick access to their shopping bag and account information. In addition to Touch ID, the True Religion app features card.io implementation, which allows users to charge credit cards with a simple scan. No more typing lengthy account and expiry info!
About the Communicator Awards
The Communicator Awards honor excellence in marketing and communications. Members from the Academy of Interactive & Visual Arts (AIVA) judge the awards on the basis of innovation and craft. Voting judges include executives from Big Spaceship, Conde Nast, Coach, Disney, The Ellen DeGeneres Show, Estee Lauder, MTV Networks, Pitney Bowes, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo!