The holiday season - from tomorrow (Thanksgiving) through mid-January - is considered by most retailers to be the most crucial time for their business. Many brands bring in a majority of their retail sales in this one period than any other throughout the year.
Smart retailers, such as Charlotte Russe, PacSun, bebe, Lane Bryant and Michaels, have been leveraging their mobile applications to boost retail sales with their loyal customer base for awhile now, but there are still some companies who have struggled to build the business case for a seamless omnichannel shopping experience. Those retailers are suffering now, unable to capitalize on a well-functioning native app beyond a simple mobile web wrapper.
By providing a mobile app, retailers easily reach their most loyal customer base - a group of shoppers that spend more, not only in-app but also in-store and online.
In September 2015, GPShopper hired comScore to survey nearly 1,200 American consumers on their mobile app usage and planned mobile shopping behavior this coming holiday season. This infographic illustrates the results of the survey, which includes consumer sentiment regarding mobile payments and the most useful in-app features their favorite retailers offer.