How Retailers Should Wrap Up the Holiday Season

Posted by Lauren Hand on Jan 5, 2017 11:00:00 AM
Lauren Hand

As the holiday season comes to an end, retailers are stepping back and looking at their mobile marketing wins while putting plans in place for 2017. But before plodding ahead with new initiatives, there are two things they can do to close the full circle of holiday marketing. ACMoore_Reviews.png

Encourage Reviews
If you’ve been nurturing your shoppers at every point of their holiday purchase journey, now is the time to leverage the power of the pleased customer. Send follow-up emails, push, and in-app notifications encouraging your shoppers to rate their recent purchases, and your mobile app! Not only do ratings and reviews play a heavy role in the App Store ranking system, good reviews help you stand out from the pack, giving your brand credibility.

Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive. Moreover, 59% of consumers say they usually or always check an app's ratings and reviews before downloading, even if everything else checks out.

New Market of Users

Don’t forget that the holidays brings a new slew of smartphone owners – with model upgrades, sleeker operating systems and increased storage, it's time for retailers to shift their focus back to user acquisition by marketing their apps

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Topics: Mobile Apps, Omnichannel Retail, Holiday Season, Market Research, Apparel Retail, Best Practices