Estee Lauder Named One of Ten Most Innovative Retailers

Posted by Lauren Hand on Oct 13, 2014 7:56:00 AM
Lauren Hand

Innovation is at the heart of the retail business. Brands on the cutting-edge project a cool factor and are able to grow their bottom line by leveraging next-gen business practices and technology. And Forbes' annual look at The World's Most Innovative Companies is sprinkled with retailers.

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Of the retailers named on the list, RIS News ranked the top ten. GPShopper is proud to congratulate our long-time client Estee Lauder for securing a spot on both lists. 

Forbes #54: Estee Lauder 
The cosmetics brand is both a CG company and a retailer, selling direct to customers on its e-commerce site. The retailer is diving headfirst into the digital experience, building brand awareness and loyalty through digital initiatives including a new blog/personalized shopping experience that offers fans of the brand product recommendations and beauty and style tips. Innovation Premium: 40.0

Forbes' methodology relies on investors’ ability to identify firms they expect to be innovative now and in the future. The companies were ranked on their Innovation Premium, a measure of how much investors have bid up the stock price of a company above the value of its existing business based on expectations of future innovative results (new products, services and markets). Estee Lauder received an Innovation Premium of 40.0.

See who else made the RIS News Most Innovative Retailers and Forbes Most Innovative Companies lists! 
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Topics: Press, GPShopper Clients, Omnichannel Retail