Innovation is at the heart of the retail business. Brands on the cutting-edge project a cool factor and are able to grow their bottom line by leveraging next-gen business practices and technology. And Forbes' annual look at The World's Most Innovative Companies is sprinkled with retailers.
Forbes #54: Estee Lauder
The cosmetics brand is both a CG company and a retailer, selling direct to customers on its e-commerce site. The retailer is diving headfirst into the digital experience, building brand awareness and loyalty through digital initiatives including a new blog/personalized shopping experience that offers fans of the brand product recommendations and beauty and style tips. Innovation Premium: 40.0
See who else made the RIS News Most Innovative Retailers and Forbes Most Innovative Companies lists!