With the close of 2016, retailers are now auditing their holiday results and mobile apps to accurately and efficiently prepare for 2017. On Black Friday, consumers spent over $1.2 billion from their mobile device alone, shattering previous records. With the "mobile mind shift" retailers need to ensure their mobile apps are performing the way they should.
Yet when it comes to auditing, a Forrester Report reveals that very few businesses prioritize the right mobile goals. Instead, they tend to benchmark performance against the competition instead of a scorecard that that aligns with their own objectives and growth. Only 56% of digital businesses claim to measure success in mobile against a defined set of KPI's, even though key performance indicators are imperative to help reach business goals.
It's important for retailers to select metrics and define the best mobile app and strategy for their business. In the timely Forrester Report: Choose The Right Metrics for Commerce Apps, Julie Ask, VP and Principal Analyst for Forrester, outlines proven key metric strategies that retailers can implement and begin using today, with valuable detailed recommendations, such as:
- How to use a timeline to evolve metrics
- Forecast performance based on likely demand
- Choosing the right metrics
- Pitfalls to avoid when using benchmarks
Download the report for free to learn more and connect with one of our mobile strategy experts for added information on how to create the best app strategy for your brand.