GPShopper and Walgreens at Shop.org: Digital Retail Boot Camp

Posted by Lauren Hand on Sep 10, 2015 12:33:35 PM
Lauren Hand

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At this year's shop.org Digital Summit in Philadelphia, GPShopper's own VP of Mobile Strategy and Research, Bill Siwicki, will be leading a Digital Retail Boot Camp session with Kartik Subramanian, Director of Product Management, Mobile Commerce at Walgreens

Mobile Marketing: 
Your Customers Are There. Are You?

Bill-Circle-SmallBill Siwicki,  the former Editor, Mobile at Vertical Web Media Internet Retailer will present a wealth of data, retailer profiles and examples that will inspire you to rethink your mobile strategy. 

Kartik

Kartik Subramanian, Director of Product Management, Mobile Commerce at Walgreens will take the stage and provide a “Retailer Snapshot” of Walgreens’ mobile strategy.  You’ll walk away with solid, easy-to-understand and actionable ideas you can quickly incorporate into your mobile marketing plan 

This session will focus on the seismic changes in retail caused by consumers’ rapid adoption of smart phones. The reality is that most retailers are painfully behind in mobile commerce and mobile marketing. Chain retailers must embrace mobile marketing technologies to bring web shopping into stores and enhance the customer experience. Web-only retailers must embrace the most innovative technologies to create compelling experiences that wow customers by immersing them into the store experience.

 

 

Topics: Mobile Apps, Industry Events, In-Store Mobile, Omnichannel Retail