At this year's shop.org Digital Summit in Philadelphia, GPShopper's own VP of Mobile Strategy and Research, Bill Siwicki, will be leading a Digital Retail Boot Camp session with Kartik Subramanian, Director of Product Management, Mobile Commerce at Walgreens.
Your Customers Are There. Are You?
Kartik Subramanian, Director of Product Management, Mobile Commerce at Walgreens will take the stage and provide a “Retailer Snapshot” of Walgreens’ mobile strategy. You’ll walk away with solid, easy-to-understand and actionable ideas you can quickly incorporate into your mobile marketing plan
This session will focus on the seismic changes in retail caused by consumers’ rapid adoption of smart phones. The reality is that most retailers are painfully behind in mobile commerce and mobile marketing. Chain retailers must embrace mobile marketing technologies to bring web shopping into stores and enhance the customer experience. Web-only retailers must embrace the most innovative technologies to create compelling experiences that wow customers by immersing them into the store experience.