The latest update to GPShopper's mobile commerce and engagement platform allows retail clients to enhance their mobile apps with animated GIFs, emojis, and additional opportunities for personalized marketing.
With Platform 4.6, retailers can advantage of the following features that are only available with GPShopper:
Control Center now supports animated GIF banners! Marketers can use animation to promote flash sales, new items, and promotions to their entire app audience or a specific segment of users based on geographic region, gender, spend threshold or any other defined customer group for maximum impact.
Emojis can now be displayed in the push notification bar as well as the inbox, adding fun to the customer app experience. Emojis can easily be peppered into push messages using GPShopper's Control Center.
Retailers can collect email addresses from app users as they give feedback for ongoing outreach.
Promotions using smart segmentation increase app traffic and conversions.
Other popular GPShopper Platform features include:
Ludicrous Mode uses intelligent fetching & caching of content to display category browse results and product detail pages in milliseconds (20 milliseconds to be exact, making it the fastest app load time on the market) for the ultimate end-user experience.
GPShopper clients such as boohoo are taking advantage of the innovative new technology, and with an impressive 1200% speed increase on the shopping experience, app users are navigating through the app and buying with nearly no delays or spinners.
This order of magnitude improvement in speed and user experience is the result of proprietary caching strategy.
Mobile App Configuration
Marketers are able create more significant changes to their apps and keep it up-to-date without a need for a SOW or new submission to the App Store. Instead, they can remain agile to customer demands and trends by saving time and money, controlling images, colors and text through an easy to use portal and seamless Mobile App Configuration for instant updates.