EBOOK: BEST PRACTICES FOR MARKETING YOUR MOBILE APP

Posted by Lauren Hand on Feb 25, 2015 2:22:00 PM
Lauren Hand

When it comes to marketing, we are all learning the importance of multichannel reach. Retail has shifted to a buyers market. Today‚Äôs consumers are educated and pressed for time, leaving them armed with higher expectations. They perceive customer personalization, by way of an app, as a definite sign of value and respect. A small price to pay for such dedicated brand loyalty. 

Securing a long-standing position in this "Brave New Retail World" requires a multichannel strategy, specifically a mobile application. Unfortunately, having a mobile app made can compare to simply getting your toes wet. An app without a successful marketing strategy is equivalent to a Facebook page with no friends. The key to a successful mobile application is often in the marketing behind it.  

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GPShopper presents our eBook Guide for retailers that will share proven methods of successful app promotion. Download it now and receive it instantly. 

Topics: Omnichannel Retail, In-Store Experience, Mobile Retail Apps

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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