Posted by Lauren Hand on Feb 25, 2015 2:22:00 PM
Lauren Hand

When it comes to marketing, we are all learning the importance of multichannel reach. Retail has shifted to a buyers market. Today‚Äôs consumers are educated and pressed for time, leaving them armed with higher expectations. They perceive customer personalization, by way of an app, as a definite sign of value and respect. A small price to pay for such dedicated brand loyalty. 

Securing a long-standing position in this "Brave New Retail World" requires a multichannel strategy, specifically a mobile application. Unfortunately, having a mobile app made can compare to simply getting your toes wet. An app without a successful marketing strategy is equivalent to a Facebook page with no friends. The key to a successful mobile application is often in the marketing behind it.  

 Download Now

GPShopper presents our eBook Guide for retailers that will share proven methods of successful app promotion. Download it now and receive it instantly. 

Topics: In-Store Experience, Mobile Retail Apps, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
Learn more.  

Twitter Bird GPShopper
LinkedIn Logo

Subscribe to Email Updates

Recent Posts