When it comes to marketing, we are all learning the importance of multichannel reach. Retail has shifted to a buyers market. Today’s consumers are educated and pressed for time, leaving them armed with higher expectations. They perceive customer personalization, by way of an app, as a definite sign of value and respect. A small price to pay for such dedicated brand loyalty.
Securing a long-standing position in this "Brave New Retail World" requires a multichannel strategy, specifically a mobile application. Unfortunately, having a mobile app made can compare to simply getting your toes wet. An app without a successful marketing strategy is equivalent to a Facebook page with no friends. The key to a successful mobile application is often in the marketing behind it.