Best Practices for Marketing Your Mobile App

Posted by Lauren Hand on Jan 29, 2016 8:30:00 AM
Lauren Hand

In the past two years, lagging retailers and brand have learned the hard way of the importance of having multichannel reach. Retail has indeed shifted to a buyers market.

Today’s consumers are educated and pressed for time, leaving them armed with higher expectations. They perceive customer personalization, by way of an app, as a definite sign of value and respect. A small price to pay for such dedicated brand loyalty. 

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Securing a long-standing position in this digital retail world requires a multichannel strategy, specifically offering one or more mobile commerce apps. So, you've hired your mobile app developers, stocked it with the best and brightest mobile app features, even added integrations with your loyalty provider and e-commerce engine

The next steps rely heavily on successful, well-planned marketing timed perfectly with your app's launch. An app without a successful marketing strategy is equivalent to a Facebook page with no friends. The key to a successful mobile application is often in the marketing behind it.  

GPShopper presents this eBook guide for retailers, sharing over 50 proven methods of successful app promotion. Download it now and receive it instantly. 

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Contact us at any time to learn how GPShopper can help you build your mobile app and the marketing strategy to make it a success, driving ROI within the first year of its launch. 

Topics: Mobile Apps, In-Store Mobile, Case Studies, Best Practices